YouTube has a very long reach, and several celebrities, artists, and comedians perfectly demonstrated YouTube’s marketing power by having their careers launched by using YouTube to establish their fan base. Small businesses and websites can quickly expand their reach by harnessing video marketing and the benefits that come with using YouTube as a platform. Expanding Your Presence A creative YouTube video that…
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Facebook, Instagram, LinkedIn, Pinterest, and Twitter; all of these social media platforms are valuable tools you can utilise to engage your customers and market your brand. Engaging your audience isn’t an easy or a quick process, but the benefits more than outweigh the work. There are some strategies you can use to help move the engagement process along quicker. Start…
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The past few months have been huge for social media marketers. Each platform has seen upgrades that have created opportunity, the potential for huge growth, and an added complexity. Facebook added a live video feature, Twitter users are having an easier time fitting their message into the 140 character space, Pinterest added promotional video options, and Snapchat has new collaboration…
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So it seems like Facebook is going the way of Google – that is, trying to take over the world. Or, at least, cyberspace. Where Google has Google Wallet, Facebook is pushing its own version of PayPal: Facebook Messenger Payments for the purpose of paying your friends. This in-app payment system will rely on both parties having the app installed, their…
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