An upcoming Google update, the Mobile-First Index, means that Google will now look at your mobile website first and consider it’s ranking points or signals. It will use your desktop version as a secondary option if there is no mobile site to rank. If you’ve been slow to make your website mobile-friendly, here are four things you can to do to optimise…
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SEO, or Search Engine Optimisation, is an invaluable tool when it comes to internet marketing. SEO is the process of optimising your website’s content and making it easier for your customers to find on the various SERPs or search engine results pages. There are dozens of strategies and routes you can take, and this can be overwhelming for someone just…
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Google was one of the first search engines to place significant importance on link building for SEO optimisation. We know that dozens of factors go into Google’s ranking, but the top three remained a mystery, until now. In a Q&A with Google’s Search Quality Senior Strategist Andrey Lipattsev, he stated that the top three Google ranking factors are content, RankBrain, and links.…
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