Ooooops they did it again! Something that started mildly in October 2011 is reaching a crescendo…… You know that ‘ole chestnut (i.e. corporate motto) from Google “Don’t be evil”? Sssshh, I don’t think anyone is buying that. So what have they done now you say? Well, it all started in 2011 when the illustrious Matt Cutts announced that Google would be…
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In the latter end of 2012 we saw organic search traffic take a rather large dive. When Apple released iOS6 a strange thing happened. Safari, the browser used, was re-routing Google search traffic through an encrypted version of Google. The result? Organic search traffic could not be attributed to search. Instead all of this traffic was being given to ‘direct’…
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Who am I? Yes, that’s a good question. When it comes from an IT perspective I don’t know really who am I? Today I know some subjects and then by tomorrow I have to update myself!!!!! My name is Aida Khamseh Safa and I have a Master’s degree in IT from Macquarie University in 2012. My work experience goes back…
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Comparing CTR Performance Does CTR improve with a hybrid approach? Google today announced the addition of Organic reporting through the AdWords interface. This is superb news and I couldn’t wait to try it out! According to Google we can use this reporting to: Discover additional keywords. Use the report to discover potential keywords to add to your AdWords accounts by…
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The term “local search” has been thrown around in circles for a few years now. Of late, local search has become increasingly important from not only a mobile perspective but desktop as well. The intensity of these tasks has certainly increased in the last two years. There have been local search functions around for sometime such as Foursquare and check-ins,…
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There I said it! It’s true….. But, not in a stalker way. I swear! I love Rand Fishkin for not only the contribution he makes to the industry but also because of the type of person his public persona emulates. Let me explain myself a bit better….. I remember a fair while back when he proposed to his wife Geraldine. There was…
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In mid-March 2013 Google announced that the AdWords trademark policy would be updated in some countries across the Search and Display network. This change was pushed live on 23 April 2013 and affected the small handful of countries as listed below: China Hong Kong Macau Taiwan Australia New Zealand South Korea Brazil By no means is this breaking news. Surely, we knew it was…
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In short, no! The Australian marketplace has changed radically over the past 10 years. When I first started working for an Australian search agency back in 2002 there were only a few established companies who specialised in Search. The change in consumer behaviour over the years and the increased demand for search engine marketing has resulted in a myriad of…
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RELEASE 10 May 2013 – With over 19 years’ agency experience between them and a strong desire to serve the search needs of businesses world-wide, Sean Rooney and Amye Saunders have pooled their extensive experience and expertise to form AMIRE Pty Ltd, Sydney’s heavyweight search engine marketing company. Sean and Amye have both headed departments across the top Digital Agencies in Australia…
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