One of the keys to getting a high ranking in Google’s search pages is your AdWords quality score. But, if you’re not sure what this is, how can you improve it? If you’re unclear about Google AdWords, read on. Defining Your AdWords Quality Score To put it simply, your AdWords Quality Score is the rating or score that Google gives…
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On average, Google processes well over 40,000 different searches per second, and this adds up to over 3.5 billion searches every single day. However, Google has evolved into so much more than just a leading search engine. It now offers hundreds of tools to help you enhance your website, and you should take advantage of them. 1. Google My Business Formerly known…
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One of the main components to a successful online presence is an inbound marketing strategy that works. As more customers are going online to read product reviews, find information, and eventually purchase the product, it is more important than it has ever been for your business to be easy to find online. If you have no exposure or poor exposure,…
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Conversions are like immortality to Lord Voldemort or the Horcruxes to Harry Potter. They are sought after. It’s what every online marketing strategy aims to achieve. Traffic is all well and good, but when it comes to a Dumbledore worthy strategy it’s all about increasing conversions. So here are our tips on how to increase landing page conversions for both…
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[one_half][/one_half] [one_half_last] Google Search Console (formerly Webmaster Tools) is a free product from Google. This tool provides insights on site performance, site accessibility, search queries, internal and external link data, broken links, indexation and the ability to apply structured mark-up to pages on a website. There are many items in this tool that can be of benefit to everyone from…
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Ooooops they did it again! Something that started mildly in October 2011 is reaching a crescendo…… You know that ‘ole chestnut (i.e. corporate motto) from Google “Don’t be evil”? Sssshh, I don’t think anyone is buying that. So what have they done now you say? Well, it all started in 2011 when the illustrious Matt Cutts announced that Google would be…
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Comparing CTR Performance Does CTR improve with a hybrid approach? Google today announced the addition of Organic reporting through the AdWords interface. This is superb news and I couldn’t wait to try it out! According to Google we can use this reporting to: Discover additional keywords. Use the report to discover potential keywords to add to your AdWords accounts by…
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In mid-March 2013 Google announced that the AdWords trademark policy would be updated in some countries across the Search and Display network. This change was pushed live on 23 April 2013 and affected the small handful of countries as listed below: China Hong Kong Macau Taiwan Australia New Zealand South Korea Brazil By no means is this breaking news. Surely, we knew it was…
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