As you grow your business, you realise your customers are everywhere, and you want to capitalise on this as much as possible, especially your local customers. This is where the science of Local SEO comes in. At its core, Local SEO is making your business rank high in any local search results people perform to draw them to your business. There are…
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With every year, search engines grow in their ability to respond to users’ searches. The latest development on that front has given search engines an ability to recognise the intent behind a user’s search. Google, of course, is at the forefront of that development. As Search Engine Journal’s Chris Giarratana puts it, “Google has evolved in rewarding content that is valuable and…
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Who doesn’t love more data?!?!? Google is now adding some extra functionality in the Search Console (formerly Webmaster Tools) for a bit more transparency on how your app fares in the SERPs. Now, once your app is verified in the Search Console, you’ll be able to review app metrics via a “Search Appearance” report. This will allow you to see…
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Google Analytics is amazing. Yep. That’s right, the geek in me has finally admitted it! Google Analytics has some of the most interesting and insightful reports that present incredibly useful data, important for dissecting and analysing. We have found the 5 best and most insightful Google Analytics reports for SEO that you should be using, like yesterday (insert valley girl…
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Late last year Google had written that blocking CSS and JavaScript through your sites robots.txt file could result in reduced indexation and rankings. Specifically: To help Google fully understand your site’s contents, allow all of your site’s assets, such as CSS and JavaScript files, to be crawled. The Google indexing system renders webpages using the HTML of a page as…
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You may have seen that Search Engine Land recently published an article called ‘How to get Featured Snippets for Your Site’. This article delves into the way Google displays answers to numerous search queries directly in the search results, and how to use this to get featured snippets for your own site. We decided as a little experiment, we would…
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[one_half][/one_half] [one_half_last] Google Search Console (formerly Webmaster Tools) is a free product from Google. This tool provides insights on site performance, site accessibility, search queries, internal and external link data, broken links, indexation and the ability to apply structured mark-up to pages on a website. There are many items in this tool that can be of benefit to everyone from…
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Link building is a fickle friend that requires some time investment, patience and great strategies. Well you don’t need to worry about the strategies, because we’ve got you covered with our 5 white hat link building strategies for 2015. The best part about our link building strategies is that they do not require content creation! You’re welcome! Link building is an…
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Something we get asked time, and time again is how do I track my website better with Google Analytics? It’s a good question! We have compiled a list of our top 10 Google Analytics tips for better website tracking, to help you set up your analytics account effectively, whilst also helping you get the most out of your Analytics! Don’t…
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