App Optimisation involves App Store Optimisation and App Indexing strategies to increase an app's visibility within the major app stores and Google search results for iOS and Android devices. An app with increased visibility will experience improvements in downloads and user retention.
Benefits of App Optimisation include:
- Increased visibility in Google Play and Apple App Store
- Increased visibility of deep app content in mobile search results
- Improvements in app download statistics
- Improvements in app usage statistics (user retention)
Our approach to ASO includes the following key elements:
Benchmarking
Analysing and collating the app’s performance will be fundamental to reporting on the ASO project’s performance. At the beginning of the project, many key metrics, including app store downloads, retention, rankings, cross-device data, and demographics, will be collected.
Keyword Research
A keyword document will highlight the key search terms relevant to the app. This is one of the most important SEO tasks as it provides the foundation upon which quality / optimised content/tags can be produced. This document will also assist with other digital assets, such as the website.
ASO Audit
A comprehensive audit providing specific recommendations will increase the app’s rankings within both Apple’s App Store and the Google Play Store. This will drive more traffic to the app’s page in the app store, resulting in more downloads. ASO strategies vary between the Apple App Store and the Google Play Store.
App Indexing Audit
The App Indexing audit provides customised recommendations on making the App content ‘discoverable’ and ‘indexable’ within the Google Search Engine Results Pages (SERP’s). The App indexing process differs between iOS and Android, therefore a customised approach is required depending on the target platform.
Reporting
Measuring and tracking key metrics to provide transparency on app performance and additional recommendations to improve overall KPIs.
FAQs
What is app store optimisation used for?
App Store Optimisation (ASO) improves the visibility and ranking of mobile apps in the search results of app stores such as the Apple App Store or Google Play. The goal of ASO is to drive more organic downloads by making the app more discoverable to potential users. Key aspects of ASO include:
- Keyword Optimisation: Identifying and using relevant keywords in the app’s title, description and metadata to improve app store search results rankings.
- App Title and Description: Crafting a compelling and clear title and description that accurately reflects the app’s purpose and features.
- Visuals: Optimising app icons, screenshots and videos to attract users and convey the app’s functionality.
- Ratings and Reviews: Encouraging positive user reviews and ratings to build trust and improve ranking.
- App Updates: Regularly updating the app to fix bugs, add new features and show ongoing commitment to improvement.
- Localisation: Adapting the app’s content for different languages and regions to reach a broader audience.
- Conversion Rate Optimisation: Ensuring the app page effectively converts visitors into downloads.
Effective ASO can lead to higher app store rankings, increased visibility and more downloads, ultimately contributing to the app’s success.
How do I optimise my app on the Apple App Store and Google Play Store?
Optimising your app on the Apple App Store and Google Play involves several key steps to boost visibility, downloads and user engagement. Make sure that you’re doing each of the following:
- To optimise your app on the app stores, conduct thorough keyword research to identify terms relevant to your app and incorporate them strategically in the app description, title and subtitle.
- Ensure your app’s visuals, including the icon, screenshots and preview videos, are high-quality and engaging to attract potential users.
- Encourage satisfied users to leave positive ratings and reviews, as these significantly impact your app’s ranking and credibility.
Focusing on these key areas can boost the visibility of your app store listing, attract more app downloads and achieve better rankings in the app store. For more help with app store SEO, get in touch with our app store optimisation company today!
What is the difference between SEO and App Store optimisation?
SEO (Search Engine Optimisation) and ASO (App Store Optimisation) both aim to enhance visibility and attract organic traffic, but they target different platforms and employ distinct techniques. SEO focuses on improving the websites’ visibility on search engines by optimising content, backlinks and technical aspects of the site.
In contrast, ASO is dedicated to increasing the visibility and downloads of mobile apps in app stores such as Apple’s App Store and Google Play. ASO involves optimising the app title, keywords, description, visual assets and encouraging positive user reviews and ratings.
While both strategies aim to increase organic reach, SEO is centred around search engines and ASO is tailored specifically for app stores.
How much does app store optimisation cost?
The cost of app store optimisation services can vary significantly based on several factors, including the scope of your ASO campaign and the competitiveness of your industry. To learn more about how we can assist in boosting your app’s growth with a tailored ASO strategy, and to get an idea of the associated costs, please feel free to contact us.
