Drive More Customers with Local SEO
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Local SEO is a growth game-changer – are you
ready to leverage it?
3.5B+
Daily Google searches, with over 1.6 billion being local searches
500%
Increase in "near me" and "buy now" searches
97%
Of people trust online reviews as much as personal recommendations
86%
Of customers use Google Maps to find local businesses
What is Local SEO?
Local SEO (Search Engine Optimisation) is the process of optimising your online presence to attract more business from relevant local searches. This includes optimising your website, Google Business Profile and other online directories to improve visibility in local search results on Google and other search engines.
What is Local SEO
Important for My Business?
Local SEO helps businesses appear in local search results when potential customers search for products or services near them. With a strong local SEO strategy, your business can rank higher in search results, making it easier for nearby customers to find and contact you.
What is a Google
Business Profile (GBP)?
GBP is a free tool provided by Google that allows businesses to manage their online presence across Google, including Search and Maps. It helps businesses show up in local searches, display business information like hours and contact details, and engage with customers through reviews and posts.
What are the benefits of Local SEO?
Local SEO helps your business appear in Google’s Local Pack, the map and business listing section at the top of search results. This boosts your visibility, especially for local customers actively searching for your products or services.
Through tools like Google Business Profile, businesses can engage with customers directly. You can respond to reviews, post updates and share promotions – creating a dynamic relationship with your audience.
By optimising for local keywords and adding your business to relevant online directories, local SEO can improve your position on local search results. This helps you show up for location-based searches like “plumber near me” or “best pizza in [city].
Many local searches are made with the intent to visit a physical location. Local SEO makes your business easier to find on Google Maps, encouraging potential customers to visit your store or office.
Through review management and responding to customer feedback on platforms like Google Reviews, you build a positive reputation that influences potential customers. Reviews also have a direct impact on local SEO rankings.
Local searches often indicate high intent, meaning people searching for products or services near them are more likely to convert (make a purchase, sign up or visit in person). Local SEO helps businesses target these ready-to-buy customers.
Several factors affect local SEO rankings
What Factors Influence Local
SEO Rankings?
Google Business Profile Optimisation
Accurate business information, reviews, posts and responses to customer inquiries.
Online Reviews
Positive reviews on Google and other platforms increase trust and visibility.
Local Citations
Mentions of your business on local directories and websites.
Backlinks
Quality backlinks from local or industry-specific sites.
On-Page SEO
Localised content and keyword optimisation on your website.
Google Business Profile Optimisation
Claim and Verify Your GBP Listing
The first step in local SEO is to claim your business on Google Business Profile. If you haven’t done so already, creating and verifying your GBP listing is essential to being included in Google’s local search results and maps.
Accurate Business Information
Ensure your business name, address, phone number, website URL and business hours are consistent and up to date. This consistency across all online platforms is crucial for ranking well in local searches.
Categories and Keywords
Choose the right business categories and include relevant keywords in your business description, services and products. These keywords help Google understand what your business offers and match you with relevant local searches.
Photos and Media
Add high-quality photos of your business, products or services. Photos not only help customers connect with your business, but they also improve your chances of showing up in Google’s local results.
Posts
Regularly post updates, offers and events directly on your Google Business Profile to keep your audience engaged and improve your SEO. These posts show up directly in search results and can drive more engagement with your business.
How Can Amire Help Improve My Local SEO and GBP Ranking?
Amire specialises in local SEO strategies, optimising Google Business Profiles and helping businesses get more exposure in local searches. We work with businesses to:
Ensure Google Business Profiles are fully optimised with correct information, images and customer engagement.
Develop a content strategy that targets local keywords.
Generate and manage online reviews to build credibility.
Build local citations and acquire relevant backlinks.
Conduct regular audits to improve SEO performance.
How Does GBP Help Me Engage with Customers?
GBP allows businesses to post updates, share offers, respond to reviews and answer questions directly in the search results. This direct interaction builds trust, encourages engagement and can drive more traffic to your website or physical store. Replying to reviews shows that you value feedback and are committed to customer satisfaction, which can influence purchasing decisions.
How Do Customer Reviews Impact Local SEO?
Customer reviews are a significant ranking factor in local SEO. Positive reviews signal to Google that your business is trustworthy and provides a good customer experience. They can also influence customer decisions, as people often rely on reviews when choosing a local business. Regularly asking satisfied customers to leave reviews can improve your ranking and attract new clients.
Can Amire Help If I’m Not Ranking Well Locally?
Absolutely. Amire can help identify and resolve the issues that are preventing your business from ranking higher locally. Our SEO team conducts thorough audits of your online presence, from your GBP listing to your website and reviews. Based on this analysis, we implement tailored strategies to improve local visibility and rankings, driving more qualified traffic to your business.
How Amire Has Helped Clients Improve
Their Local Rankings
Amire has successfully assisted numerous businesses in boosting their local SEO and GBP rankings. Through
tailored strategies, we’ve seen dramatic improvements in local search visibility for our clients, leading to
increased foot traffic, higher engagement and more sales.
Driving Local Success For an Online Retailer
Over a 12 month local SEO focused campaign, a mattress retailer experienced a 106% increase in organic visibility. By strategically optimising their product offerings, building citations and ensuring their Google Business Profile was well-targeted to the area, they were able to attract more customers.
Amplifying Local Search Rankings and Visibility
A local physiotherapist increased its local search rankings by 89.89% in one year. This growth was driven by a targeted SEO strategy that included optimising service pages and building local citations. By focusing on high-intent keywords and refining on-page content, they strengthened their position in competitive search results.
Enhancing a Pest Control Company's Local Presence
Since kicking off their local SEO campaign, a local pest control company has grown its organic traffic by 81.44%. By focusing on building local citations, enhancing their Google Business Profile and optimising content on local service pages, they were able to establish a stronger presence in their service areas.
By working with Amire, businesses can see real improvements in local search performance.
Whether it’s through better GBP optimisation, targeted local content creation or an effective review
management strategy.
Connect with our expert SEO specialists in Sydney today, and let’s explore how local SEO can help
your business thrive.
Ready to Dominate
Local Search?
Client Testimonials
Telstra Media Group
AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.
Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.
Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group
AAMI
I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry. Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.
They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.
It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.
David Jones
Former E-Business Manager
AAMI
Suncorp Group
Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.
Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.
Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group
General Pants
As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.
Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.
Michael Laxton
Head of Online & CRM
General Pants
Virgin Money
During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.
Peter Davis
Web Experience Manager
Virgin Money
Bigpond
The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.
Dale Cohen
General Manager
BigPond Network | Telstra Digital Media & IPTV – Pay TV
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