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In the world of search engine optimisation (SEO), there are two main approaches: black hat SEO and white hat SEO. White hat SEO techniques focus on improving a website’s visibility in search engine results pages (SERPs) through ethical and legitimate means. On the other hand, black hat SEO techniques involve using deceptive and manipulative tactics to achieve higher rankings. While…

In today’s digital age, advertising has evolved beyond traditional television commercials and print ads. One of the emerging trends in the advertising industry is BVOD (Broadcaster Video on Demand) advertising. BVOD allows viewers to watch their favourite TV shows and movies on-demand, anytime and anywhere. This comprehensive guide aims to provide a deeper understanding of BVOD advertising, its benefits, and…

Bing Ads is a popular advertising platform that allows businesses to reach a wide audience and promote their products or services. While Bing Ad may have a different level of popularity than Google Ads, Bing Ads offers unique advantages and disadvantages. But are Bing ads worth it? In this blog post, we will explore the pros and cons of using…

The eCommerce industry has experienced significant growth in recent years, and this trend is expected to continue in the coming years. As technology advances and consumer behaviour evolves, new marketing trends will shape eCommerce’s future. In this blog post, we will explore some of the key eCommerce trends to watch in 2023 and discuss how they will impact businesses and…

What is a HTML sitemap, and why create a HTML sitemap? A HTML sitemap is a page on your website that lists all the essential pages and sections, making search engine crawler navigation and indexing of your site easier. In this blog post, we will guide you through creating a HTML sitemap, from understanding its importance to implementing it on…

Native advertising has become an increasingly popular marketing strategy for businesses looking to reach their target audience more organically and non-disruptively. By seamlessly integrating branded content into the user’s online experience, native advertising has proven effective in capturing attention and driving engagement. However, achieving success with native advertising requires careful planning and execution. So, let’s explore this: Understanding Your Target…

Creating a website heatmap is essential to understand user behaviour and optimise your website. In this blog post, we will guide you through creating a website heatmap, from choosing the right tool to analysing the data and making informed decisions for improving your website’s user experience. So, if you’ve ever wondered what is a heatmap and how do heatmaps work,…

TikTok has quickly become one of the most popular social media platforms, with over 800 million active users worldwide. With its short-form videos and creative features, TikTok offers a unique opportunity for businesses to reach a younger and highly engaged audience. This blog post will explore TikTok marketing tips and strategies to help enterprises leverage the platform to increase brand…

eCommerce SEO is a critical aspect of online business that helps improve the visibility and ranking of your online store. As an online business owner, you must ensure that your website is optimised for search engines to drive organic traffic and increase sales. In this article, we will discuss some of the best practices for eCommerce SEO that can help…