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Are you ready to take your advertising game to the next level? Google Discovery Ads are a powerful tool to help you reach a wider audience, increase brand awareness and achieve your advertising goals. With visually compelling ads and machine learning algorithms that target your ideal audience, Discovery Ads are a fantastic way to drive business growth. What’s the point…

Ready to dive into some of the most innovative and creative campaigns of 2023? From the iconic Sydney Opera House to the emerging Aussie gaming streamers featured in Twitch and 5Gum’s remarkable and unique marketing campaign, these recent digital marketing campaigns will inspire and motivate you to take your marketing game to new heights. So, sit back and explore the…

Want to improve the performance of your Google Ads and drive more traffic to your website? We’ll take you through the best Google Ad Extensions that can help you boost your click-through rate and increase your online visibility. From Sitelink extensions to Promotion extensions, we’ve covered you with everything you need to know to create informative and engaging ads that…

Display ads are a type of online advertising that combines text, images and a URL to promote products, services or events. They are an effective way to reach potential customers and can be targeted to specific audiences based on demographics, interests, and online behaviour. With display ads, businesses can increase brand awareness, retarget people who have already shown interest and…

Understanding rich snippets is crucial to improve your website’s visibility and attract more traffic. Also called rich results, rich snippets are structured data that provide additional information about your website’s content to search engines. We take you through everything you need to know about rich snippets, including why they’re important, how to implement them, and best practices for optimising them.…

Do you need help to make your Facebook ads stand out to your target audience? Do you want to maximise your return on investment from Facebook advertising? One effective strategy to enhance your Facebook advertising is through retargeting ads. This guide will explore the basics of Facebook retargeting ads and how they can help engage your customers. We will also…

If you want to boost your website’s visibility on Google, you might want to consider optimising for Google’s People Also Ask feature. This feature is a great way to get your content in front of more people and drive more traffic to your site. But how do you rank in People Also Ask? Let’s take a look.  What is People…

Featured snippets have become a prominent feature in search engine results pages (SERPs), providing users with quick and concise answers to their queries. Website owners and marketers covet these snippets, as they can significantly increase organic traffic and visibility. However, understanding how to optimise your content for featured snippets can take time and be a daunting task. In this comprehensive…

Want to boost your website’s visibility and drive more traffic? If so, understanding People Also Search For is crucial! People Also Search For is a great way to improve your website’s ranking. In this article, we will discuss what exactly People Also Search For is, its importance for SEO, how to optimise for it, common mistakes to avoid, real-life examples…