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Are you planning to move your website to a new location? A new domain, hosting provider or platform? While website migration can be exciting and beneficial, it can also be a daunting task that requires careful planning and execution. And, as we all know, SEO is a critical aspect of any website’s success. Here’s how you can minimise the SEO…

We know that building a solid online presence can be tricky, but we’ve got some excellent tips to help you create a website that’s not only visually appealing but also effective in generating leads and sales. 1. Placement of Lead Form First, let’s talk about where to position the lead form. With 49.7% of companies who use online forms for…

Are you a content creator looking to optimise your videos for search engines, increase your reach and build a loyal following? There’s a lot you’ll need to know about the importance of video SEO, creating compelling content, choosing the right tags, utilising closed captions and much more. To help you get started, here’s your easy YouTube SEO checklist. 1. The…

Keeping track of your ROAS (Return on Advertising Spend) is the key to unlocking the full potential of your marketing campaigns, and we’re here to show you how to do it. Whether you’re a seasoned pro or just starting out, our step-by-step guide will give you all the information you need to calculate, analyse and optimise your ROAS. From understanding…

Online privacy is a growing concern for everyone. With the increasing use of the internet for everyday activities, it’s becoming more and more difficult to protect our personal information from prying eyes. As a result, companies like Google are taking the initiative to develop more private and secure web ecosystems. One of these initiatives is the Google Privacy Sandbox, a…

In online advertising, third-party cookies have long been a staple for tracking user behaviour and targeting ads. However, with Google’s recent announcement that it will phase out support for third party cookies on Chrome, the industry is undergoing a significant transformation. This is a game-changer that will affect advertisers, publishers and users alike. But what does this mean for the…

Are you a marketer relying on third-party cookies to track and target your audience? If so, you should pay attention to Google’s latest cookie update. As one of the world’s largest tech giants, Google is taking steps to provide users with a more secure and private browsing experience. Google is now updating its cookie policy to restrict the use of…

Have you heard the news? Google is taking a big step towards protecting user privacy by eliminating third-party cookies for 1% of users in Chrome by Q1 2024. Here is a look at what this means for advertisers, users and the marketing industry as a whole. Why is Google Eliminating Cookies in Chrome? If you haven’t already heard, Google plans…

Facebook Marketplace is an amazing tool for businesses, not just individual users. With a billion monthly visitors and a myriad of advertising tools, this social media giant has created a local listings site to rival even eBay! So, how do you advertise on Facebook Marketplace? Reach a Wider Audience: How to Find Facebook Marketplace Are you ready to reach a…