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Are you a marketer relying on third-party cookies to track and target your audience? If so, you should pay attention to Google’s latest cookie update. As one of the world’s largest tech giants, Google is taking steps to provide users with a more secure and private browsing experience. Google is now updating its cookie policy to restrict the use of…

Have you heard the news? Google is taking a big step towards protecting user privacy by eliminating third-party cookies for 1% of users in Chrome by Q1 2024. Here is a look at what this means for advertisers, users and the marketing industry as a whole. Why is Google Eliminating Cookies in Chrome? If you haven’t already heard, Google plans…

Facebook Marketplace is an amazing tool for businesses, not just individual users. With a billion monthly visitors and a myriad of advertising tools, this social media giant has created a local listings site to rival even eBay! So, how do you advertise on Facebook Marketplace? Reach a Wider Audience: How to Find Facebook Marketplace Are you ready to reach a…

Are you ready to take your advertising game to the next level? Google Discovery Ads are a powerful tool to help you reach a wider audience, increase brand awareness and achieve your advertising goals. With visually compelling ads and machine learning algorithms that target your ideal audience, Discovery Ads are a fantastic way to drive business growth. What’s the point…

Ready to dive into some of the most innovative and creative campaigns of 2023? From the iconic Sydney Opera House to the emerging Aussie gaming streamers featured in Twitch and 5Gum’s remarkable and unique marketing campaign, these recent digital marketing campaigns will inspire and motivate you to take your marketing game to new heights. So, sit back and explore the…

Want to improve the performance of your Google Ads and drive more traffic to your website? We’ll take you through the best Google Ad Extensions that can help you boost your click-through rate and increase your online visibility. From Sitelink extensions to Promotion extensions, we’ve covered you with everything you need to know to create informative and engaging ads that…

Display ads are a type of online advertising that combines text, images and a URL to promote products, services or events. They are an effective way to reach potential customers and can be targeted to specific audiences based on demographics, interests, and online behaviour. With display ads, businesses can increase brand awareness, retarget people who have already shown interest and…

Understanding rich snippets is crucial to improve your website’s visibility and attract more traffic. Also called rich results, rich snippets are structured data that provide additional information about your website’s content to search engines. We take you through everything you need to know about rich snippets, including why they’re important, how to implement them, and best practices for optimising them.…

Do you need help to make your Facebook ads stand out to your target audience? Do you want to maximise your return on investment from Facebook advertising? One effective strategy to enhance your Facebook advertising is through retargeting ads. This guide will explore the basics of Facebook retargeting ads and how they can help engage your customers. We will also…