Viewing category: Blog

Are you a content creator looking to optimise your videos for search engines, increase your reach and build a loyal following? There’s a lot you’ll need to know about the importance of video SEO, creating compelling content, choosing the right tags, utilising closed captions and much more. To help you get started, here’s your easy YouTube SEO checklist. 1. The…

Keeping track of your ROAS (Return on Advertising Spend) is the key to unlocking the full potential of your marketing campaigns, and we’re here to show you how to do it. Whether you’re a seasoned pro or just starting out, our step-by-step guide will give you all the information you need to calculate, analyse and optimise your ROAS. From understanding…

Online privacy is a growing concern for everyone. With the increasing use of the internet for everyday activities, it’s becoming more and more difficult to protect our personal information from prying eyes. As a result, companies like Google are taking the initiative to develop more private and secure web ecosystems. One of these initiatives is the Google Privacy Sandbox, a…

In online advertising, third-party cookies have long been a staple for tracking user behaviour and targeting ads. However, with Google’s recent announcement that it will phase out support for third party cookies on Chrome, the industry is undergoing a significant transformation. This is a game-changer that will affect advertisers, publishers and users alike. But what does this mean for the…

Are you a marketer relying on third-party cookies to track and target your audience? If so, you should pay attention to Google’s latest cookie update. As one of the world’s largest tech giants, Google is taking steps to provide users with a more secure and private browsing experience. Google is now updating its cookie policy to restrict the use of…

Have you heard the news? Google is taking a big step towards protecting user privacy by eliminating third-party cookies for 1% of users in Chrome by Q1 2024. Here is a look at what this means for advertisers, users and the marketing industry as a whole. Why is Google Eliminating Cookies in Chrome? If you haven’t already heard, Google plans…

Facebook Marketplace is an amazing tool for businesses, not just individual users. With a billion monthly visitors and a myriad of advertising tools, this social media giant has created a local listings site to rival even eBay! So, how do you advertise on Facebook Marketplace? Reach a Wider Audience: How to Find Facebook Marketplace Are you ready to reach a…

Are you ready to take your advertising game to the next level? Google Discovery Ads are a powerful tool to help you reach a wider audience, increase brand awareness and achieve your advertising goals. With visually compelling ads and machine learning algorithms that target your ideal audience, Discovery Ads are a fantastic way to drive business growth. What’s the point…

Ready to dive into some of the most innovative and creative campaigns of 2023? From the iconic Sydney Opera House to the emerging Aussie gaming streamers featured in Twitch and 5Gum’s remarkable and unique marketing campaign, these recent digital marketing campaigns will inspire and motivate you to take your marketing game to new heights. So, sit back and explore the…