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Social media has been an integral part of the digital era, and TikTok is one platform that has been creating a buzz among young audiences. With over 689 million active users worldwide, TikTok offers a unique opportunity to reach a highly engaged audience. However, advertising on TikTok requires a different approach to other social media platforms. As a result, it…

In today’s digital age, having an online presence is not enough. With millions of websites vying for attention, optimising your website for search engines is essential. And one of the most effective ways to do that is using an on page SEO checklist. An on-page SEO checklist is a comprehensive set of guidelines that help you optimise your website’s pages…

Are you tired of running Google Ads campaigns that fail to deliver the results you need? Do you struggle to create ads that resonate with your audience and drive clicks and conversions? If so, you’re not alone. Many businesses struggle to create effective ads that stand out in today’s crowded digital landscape. But there’s good news: responsive search ads are…

Are you planning to move your website to a new location? A new domain, hosting provider or platform? While website migration can be exciting and beneficial, it can also be a daunting task that requires careful planning and execution. And, as we all know, SEO is a critical aspect of any website’s success. Here’s how you can minimise the SEO…

We know that building a solid online presence can be tricky, but we’ve got some excellent tips to help you create a website that’s not only visually appealing but also effective in generating leads and sales. 1. Placement of Lead Form First, let’s talk about where to position the lead form. With 49.7% of companies who use online forms for…

Are you a content creator looking to optimise your videos for search engines, increase your reach and build a loyal following? There’s a lot you’ll need to know about the importance of video SEO, creating compelling content, choosing the right tags, utilising closed captions and much more. To help you get started, here’s your easy YouTube SEO checklist. 1. The…

Keeping track of your ROAS (Return on Advertising Spend) is the key to unlocking the full potential of your marketing campaigns, and we’re here to show you how to do it. Whether you’re a seasoned pro or just starting out, our step-by-step guide will give you all the information you need to calculate, analyse and optimise your ROAS. From understanding…

Online privacy is a growing concern for everyone. With the increasing use of the internet for everyday activities, it’s becoming more and more difficult to protect our personal information from prying eyes. As a result, companies like Google are taking the initiative to develop more private and secure web ecosystems. One of these initiatives is the Google Privacy Sandbox, a…

In online advertising, third-party cookies have long been a staple for tracking user behaviour and targeting ads. However, with Google’s recent announcement that it will phase out support for third party cookies on Chrome, the industry is undergoing a significant transformation. This is a game-changer that will affect advertisers, publishers and users alike. But what does this mean for the…