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With the increasing number of social media users and brands trying to make their presence felt, and the constantly changing algorithms, competing for organic reach has become more intense. While organic reach has been a crucial metric for brands to gauge their social media performance in the past, people wonder if it’s still a viable metric. We take you through…

Facebook Ads are one of the most effective ways to reach out to your target audience and promote your business. However, ensuring that your Facebook Ads are performing optimally to achieve your marketing goals is vital. This is where a Facebook Ads Audit comes into play. We discuss what a Facebook Ads Audit is, why it is essential, and how…

As the world becomes increasingly digital, companies need help to capture the attention of their target audience. That’s where top of funnel marketing comes in. This strategy is about creating awareness and interest in your brand among people who have never heard of you. We take a look at some effective techniques for top of funnel marketing that you can…

Online advertising has become integral to business marketing strategies. Among the various tools available, Google AdWords stands out as a popular choice, enabling businesses to create and display ads to potential customers searching for products and services online. However, the key to a successful ad campaign lies in standing out from the competition. This is where search ad extensions play…

Google’s announcement of the transition to Google Analytics 4 (GA4) signifies a pivotal shift that requires attention and action from Universal Analytics users. Let’s explore what this means for businesses and how to navigate this transition effectively. 1. The end of Google Analytics As many of you may know, Google Universal Analytics has long been a cornerstone for digital marketers…

Empower yourself to choose a marketing agency by asking the right questions. We’ve compiled a list of our top questions to ask your marketing agency, designed to help you make an informed decision and ensure they have the experience and expertise to help you shine. How do you use data analysis to inform decision-making in marketing campaigns? One of the…

Are you tired of struggling to reach your target audience with traditional advertising methods? Look no further than Google Discovery Ads. These visually stunning and engaging ads appear across Google platforms, including YouTube, Gmail, and the Discover feed. With powerful machine learning algorithms, these ads can help you reach the right audience at the right time and increase your chances…

SEO and SEM are two of the most popular digital marketing strategies businesses use today. Both SEO and SEM aim to increase website traffic, but they approach this goal differently. SEO, or Search Engine Optimisation, is a process that aims to improve website visibility and ranking in organic search engine results pages. On the other hand, SEM, or Search Engine…

In today’s digital world, more than just having a website is required. Sure, it’s your digital storefront. But you must ensure that your website visitors convert into paying customers, and there’s only one way to do that – through conversion copywriting. Conversion copywriting is the art of creating persuasive content that drives action and is the most effective way to…