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Google AdWords Trademark Policy Update in Australia

May 16, 2013

In mid-March 2013 Google announced that the AdWords trademark policy would be updated in some countries across the Search and Display network. This change was pushed live on 23 April 2013 and affected the small handful of countries as listed below: [one_half] China Hong Kong Macau Taiwan [/one_half] [one_half_last] Australia New Zealand South Korea Brazil [/one_half_last] By no means is this breaking news. Surely,…

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Is the Australian market saturated with Search providers?

May 10, 2013

In short, no! The Australian marketplace has changed radically over the past 10 years. When I first started working for an Australian search agency back in 2002 there were only a few established companies who specialised in Search. The change in consumer behaviour over the years and the increased demand for search engine marketing has resulted in a myriad of…

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Ex-GroupM Specialists Combine to Form New Digital Marketing Company

May 10, 2013

RELEASE 10 May 2013 – With over 19 years’ agency experience between them and a strong desire to serve the search needs of businesses world-wide, Sean Rooney and Amye Saunders have pooled their extensive experience and expertise to form AMIRE Pty Ltd, Sydney’s heavyweight search engine marketing company. Sean and Amye have both headed departments across the top Digital Agencies in Australia…

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Amire

Amire