WOW! What a year!!! AMIRE Pty Ltd had its first birthday on March 1st 2014. This time last year we had just moved into our new office exploding with excitement and the trepidation that comes with setting up a new business. We knew it wouldn’t be easy; however we were confident our experience and ambition would see us through our…
Read on
Stated by the wise and very talented Amye Saunders, “SEO was never easy…and it still isn’t”. Well she definitely got that right! I realised this to be true when I started off as an intern at AMIRE Strategic Digital Marketing. Stepping into the office on the first day was a daunting feeling. I did not have any previous training or…
Read on
We’re excited to announce that AMIRE have been selected to be the lead trainers in Search Marketing at the new Digital Marketing course at UTS (University of Technology Sydney). The Digital Marketing Executive Certificate covers a range of digital disciplines and is aimed at marketing professionals. AMIRE have been chosen by Santoku who will manage this qualification to ensure the…
Read on
Ooooops they did it again! Something that started mildly in October 2011 is reaching a crescendo…… You know that ‘ole chestnut (i.e. corporate motto) from Google “Don’t be evil”? Sssshh, I don’t think anyone is buying that. So what have they done now you say? Well, it all started in 2011 when the illustrious Matt Cutts announced that Google would be…
Read on
In the latter end of 2012 we saw organic search traffic take a rather large dive. When Apple released iOS6 a strange thing happened. Safari, the browser used, was re-routing Google search traffic through an encrypted version of Google. The result? Organic search traffic could not be attributed to search. Instead all of this traffic was being given to ‘direct’…
Read on
Who am I? Yes, that’s a good question. When it comes from an IT perspective I don’t know really who am I? Today I know some subjects and then by tomorrow I have to update myself!!!!! My name is Aida Khamseh Safa and I have a Master’s degree in IT from Macquarie University in 2012. My work experience goes back…
Read on
Comparing CTR Performance Does CTR improve with a hybrid approach? Google today announced the addition of Organic reporting through the AdWords interface. This is superb news and I couldn’t wait to try it out! According to Google we can use this reporting to: Discover additional keywords. Use the report to discover potential keywords to add to your AdWords accounts by…
Read on
The term “local search” has been thrown around in circles for a few years now. Of late, local search has become increasingly important from not only a mobile perspective but desktop as well. The intensity of these tasks has certainly increased in the last two years. There have been local search functions around for sometime such as Foursquare and check-ins,…
Read on
There I said it! It’s true….. But, not in a stalker way. I swear! I love Rand Fishkin for not only the contribution he makes to the industry but also because of the type of person his public persona emulates. Let me explain myself a bit better….. I remember a fair while back when he proposed to his wife Geraldine. There was…
Read on
Sign-up to our newsletter so you can stay up-to-date with all the latest news and goodies