One of the keys to getting a high ranking in Google’s search pages is your AdWords quality score. But, if you’re not sure what this is, how can you improve it? If you’re unclear about Google AdWords, read on. Defining Your AdWords Quality Score To put it simply, your AdWords Quality Score is the rating or score that Google gives…
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It’s machine learning – the most widely used form of artificial intelligence in search right now – that has driven the brilliance of Google’s algorithms. AI, essentially, made the Google algorithms too dynamic to understand, throwing the SEO industry upside down a few years ago. No longer could SEO experts come up with formulaic solutions to ranking well in search…
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An upcoming Google update, the Mobile-First Index, means that Google will now look at your mobile website first and consider it’s ranking points or signals. It will use your desktop version as a secondary option if there is no mobile site to rank. If you’ve been slow to make your website mobile-friendly, here are four things you can to do to optimise…
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You’ve done it, you have an awesome website with high daily traffic levels, but what are you still missing? If you’ve forgotten about your conversion rate, you’re missing out on something significant. Your conversion rate is how many people come to your site and perform a desired action, like buying something if you’re selling a product. You can optimise your conversion…
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On average, Google processes well over 40,000 different searches per second, and this adds up to over 3.5 billion searches every single day. However, Google has evolved into so much more than just a leading search engine. It now offers hundreds of tools to help you enhance your website, and you should take advantage of them. 1. Google My Business Formerly known…
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YouTube has a very long reach, and several celebrities, artists, and comedians perfectly demonstrated YouTube’s marketing power by having their careers launched by using YouTube to establish their fan base. Small businesses and websites can quickly expand their reach by harnessing video marketing and the benefits that come with using YouTube as a platform. Expanding Your Presence A creative YouTube video that…
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SEO, or Search Engine Optimisation, is an invaluable tool when it comes to internet marketing. SEO is the process of optimising your website’s content and making it easier for your customers to find on the various SERPs or search engine results pages. There are dozens of strategies and routes you can take, and this can be overwhelming for someone just…
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2017 has already been a big year for Google in regards to its algorithm updates. All the changes left businesses scrambling to keep up. The first big update Google’s staff jokingly called “Fred,” and the name stuck. This update came in March 2017, and saw some websites with 90% of their keywords dropping significantly in search ranking importance. You want your website to survive…
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As Google and other major search engines are turning their focus to mobile-friendly search, it only makes sense that mobile apps are gaining popularity with business and website owners. App Store Optimisation (ASO) is becoming an important marketing tool for business owners. Making your app stand out from your competitors can be challenging, but there are several things you can…
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