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As 2018 draws to a close, it’s important that you stay on top of your website’s conversion rate optimisation. This doesn’t have to be a time-consuming task, and there are apps available that can help you. We’ll go over the top three essential apps that you want to incorporate into your conversion rate optimisation strategy going into 2019. 1. Portent’s…

Your local SEO game has to be strong because you have some very steep competition in the form of other small business owners. Some of them may even be in the same niche as your business. However, we’re going to give you a few quick tips to help you improve your local presence.   Verify and Fill Out Your Google…

Did you know that having a poor linking strategy for your website can have a negative impact on your search rankings and overall SEO strategy? If it takes you 5 to 10 clicks to navigate from a point on your website to something you published recently, you need to optimise your internal linking strategy for SEO. We’re going to tell…

Think that your webpage load time is not important? Think again!   A delay of just one second in page load time means: 11% decline in page views 16% decline in customer satisfaction 7% decline in conversion rate That stats below collected by the Hosting Tribunal clearly show how webpage load time affects search engine rankings, customer satisfaction, and conversion…

LinkedIn is a large platform for business professionals and companies to congregate, and there are currently 562 million active users on the platform. It’s a great way to gain exposure for your website’s niche, and target the customer base you’re trying to attract. However, there are several different paid advertising campaigns you can participate in, and understanding them can help…

Google confirmed that a core search update was released last Wednesday and will continue to roll-out this week. This indicates that webmasters should expect to see volatility in the search engine result pages (SERPs) for the coming weeks. Like previous algorithm updates in March and April this year the focus was on improving the quality of content served to searchers.…

The goal of your website is to build a solid and loyal customer base. To do this, you have to be able to track certain analytic metrics from Google. These will help you quickly and easily identify any problems and track how well your website converts new customers. There are dozens of analytic metrics to choose from. We’ve rounded up…

Conversion Rate Optimisation (CRO) is a vital tool every marketer wants to have on hand.  For those that don’t know, CRO is the process of increasing traffic to your website and converting them in some way. This can include downloading a specific PDF file, reaching a certain URL, or trial sign-ups. There are several tools you can use to accomplish…

The exponential progression of technology over the past 20 years has changed the way we work and live. Tech devices are more often than not viewed in a positive light, as they simply make our lives easier. But is the amount of time we spend on these devices having an effect on other aspects of our lives? Real Insurance has…