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Google Analytics can be a powerful tool that provides impactful data to e-commerce merchants if they use it correctly. However, installing it incorrectly can produce inaccurate reports, and this can lead to wrong actions. We’ll address common mistakes make e-commerce merchants make when installing Google Analytics and using the data. Missing Tags – Having duplicate tags, incorrect tags or incorrect placement…

When it comes to your conversion rate optimisation, we all hear the same tips over and over. If you’re serious about your conversion rate optimisation, you’ve likely already tested everything from button colours through to the field number in your contact forms, following those same old tried and tested tips. But there is a problem with only following common strategies: everyone’s…

Launched in 2014, Google My Business became a centralised tool for local search. Recently Google My Business announced new tools and features that would enhance business listings further and refine local searches. To start, Google had an event where they shared some of the momenta behind Google My Business. They included data and the fact that Google currently helps, “three…

In June 2017, smart speakers became available to residents of Australia. By December 2018, just over 30% of Australian households used voice search through these devices or their smartphone. As of June 2019, this number jumped to 57%, and it’s still rising. What does this mean for SEO? How will you have to adjust your strategy to account for voice search? Read on…

There are so many things to consider when you first start optimising your app in the app store that it’s very easy to get overwhelmed. Don’t worry! We’ve picked out the biggest things to concentrate on when it comes to app store optimisation, so that you can boost your app’s visibility and get the most out of your marketing strategy.…

As a marketer, you should set goals for every campaign you run in LinkedIn and everywhere. At the campaign’s end, you should measure your results to see if you met your set goals or if you fell short. There are several marketing tactics you can use to create a new marketing plan for 2019, and I’ve outlined them below. Sponsored…

Google Analytics has a ton of depth, and it’s capable of doing just about anything you’d like it to do. There are several critical customisations you can perform in the dashboard that allow you to unlock the potential of this powerful tool, and maximise your chances of boosting your website’s rankings. 1. Connect the Google Search Console to Google Analytics Years ago, Google…

Since the early 2000s, conversion rate optimisation has undergone numerous changes and evolutions. In 2019, people are starting to focus on CRO more than they ever have before to help them guide customers and prospects through the sales funnel. Going forward, it’s important that you stay on top of 2019’s biggest conversion rate optimisation trends, and we’ve outlined them below.…

It’s 2019, and competition for the highest ranking pages is fierce, and voice searches are starting to become more and more prominent. It’s estimated that by the year 2020, over 55% of all households will have smart speakers, and this is up from 13% in 2017. This means that it’s important to optimise your website for voice searches today so…