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Since its release in 1998, Google has been the most popular search engine on the planet. There’s wasn’t a worthy competitor until the release of Bing over a decade later in 2009 by the Microsoft Corporation. Though Google remains the most used engine, which is superior in terms of quality and additional features?

Google is so much more than just a tool for finding webpages. It has several handy functions that will probably surprise you.

With TikTok’s continuing rise as one of the most downloaded apps in the world, it’s inevitable for the video creation and sharing platform to become a digital marketing hub for different brands.

Recently, Bing updated it’s webmaster guidelines to include a section that details how they rank your content. It has been a fair number of years since Bing has made changes to its guidelines which date back as far as 2012.

Google is currently testing deeper integration with Google Analytics and Search Console set to offer increased insights to website owners for a more streamlined service.

Different types of influencers: mega, macro, micro and nano We’ve all heard of influencers, but do you know how the different types fit in? And which one would be the best fit for your brand?

In March, businesses around the world saw everything change overnight. Here in Australia, many businesses held their breath and tried to keep their heads afloat.  Across many industries, sales dropped off and revenues stagnated, as a consequence businesses put a stop to their marketing spend. For almost two months Australian companies have assessed the new business landscape and made efforts…

At the beginning of May, Google announced its second core update in 2020, the year’s first core updated happened in January. Every year, Google rolls out roughly around 1000 algorithm updates to its search algorithm. Unlike these smaller algorithm updates, a core update happens more infrequently as they usually occur only once every quarter. As the name suggests a core…

In an attempt to help medium and small businesses during the COVID-19 crisis Google has launched a program where they grant free credits for Google Ads.