Viewing category: Blog

Leveraging Storytelling to Increase Your Conversions Stories have always been a powerful tool for marketers to help entertain, inspire and educate people about a brand. In fact, Arianna Huffington said, “People think in stories, not statistics, and marketers need to be master storytellers.” This drives home the message that storytelling in marketing is an essential and modern technique employed by…

Whether you are an SME, a sole trader or large corporate company, your website is bound to attract traffic. Some of them might be potential customers while others may just be first-time visitors browsing out of curiosity.

  Best Colours to Showcase your Website and Increase Conversions If you’re embarking on a new website design, you’ll know that navigation, search engine optimisation, and photography will all play a part in its success. But did you know that website colours also has a profound effect and can influence the number of conversions? Applying this knowledge to your website…

Google is by far the world’s biggest and most popular internet search engine, used for an astounding 5.6 billion searches every single day. But while we all use Google to ask every question we can think of, things haven’t always been so clear when asking about Google itself. For example, when is Google’s birthday? And why has anyone ever been…

If you have a blog or a content strategy for your business that isn’t optimised for mobile users, this may cause you to to lose out on potential business leads. The answer? Accelerated Mobile Pages (AMP). But what is AMP, and why should you use it?

What Is a WebP File? Your Guide to Google’s New Filetype When it comes to innovation and user-friendly designs, Google is definitely at the top of their game. Don’t believe us? Just take a look at their file format, WebP.

Meet Victoria Hello! I’m Victoria and I started my journey with Amire back in December of 2019, as a summer intern. After three very warm and sunny months of learning and improving my skills, I officially joined the team as a Biddable Media Specialist.

Most websites these days are heavily focussed on common elements such as improving website rankings, driving traffic and lowering bounce rates. Although these metrics are relevant to a website’s performance, there is one element that is often overlooked by marketers and business owners in the lifecycle of a website: CRO or otherwise known as “Conversion Rate Optimisation”.

Google Ads is one the most effective ways to drive leads and sales. The purpose of Google is to provide the user with the most intuitive and relevant user experience possible. Trust is pivotal – and part of trusting the results provided is providing the most relevant search results & ads. That’s why the structure of your Google Ads account…