If you have a blog or a content strategy for your business that isn’t optimised for mobile users, this may cause you to to lose out on potential business leads. The answer? Accelerated Mobile Pages (AMP). But what is AMP, and why should you use it?
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What is a WebP File? The New Google Filetype
What Is a WebP File? Your Guide to Google’s New Filetype When it comes to innovation and user-friendly designs, Google is definitely at the top of their game. Don’t believe us? Just take a look at their file format, WebP.
Read onA Day in the Life of a Biddable Media Specialist
Meet Victoria Hello! I’m Victoria and I started my journey with Amire back in December of 2019, as a summer intern. After three very warm and sunny months of learning and improving my skills, I officially joined the team as a Biddable Media Specialist.
Read onTop Tips To Help Boost Your Conversion Rates
Most websites these days are heavily focussed on common elements such as improving website rankings, driving traffic and lowering bounce rates. Although these metrics are relevant to a website’s performance, there is one element that is often overlooked by marketers and business owners in the lifecycle of a website: CRO or otherwise known as “Conversion Rate Optimisation”.
Read onImportance of Google Ads Structure
Google Ads is one the most effective ways to drive leads and sales. The purpose of Google is to provide the user with the most intuitive and relevant user experience possible. Trust is pivotal – and part of trusting the results provided is providing the most relevant search results & ads. That’s why the structure of your Google Ads account…
Read onWhich Search Engine Is Better? Bing vs. Google
Since its release in 1998, Google has been the most popular search engine on the planet. There’s wasn’t a worthy competitor until the release of Bing over a decade later in 2009 by the Microsoft Corporation. Though Google remains the most used engine, which is superior in terms of quality and additional features?
Read on15 Handy Google Tricks to Improve Your Search Results
Google is so much more than just a tool for finding webpages. It has several handy functions that will probably surprise you.
Read onTikTok Unveils Marketing Solution for Businesses
With TikTok’s continuing rise as one of the most downloaded apps in the world, it’s inevitable for the video creation and sharing platform to become a digital marketing hub for different brands.
Read onBing Updates Guidelines
Recently, Bing updated it’s webmaster guidelines to include a section that details how they rank your content. It has been a fair number of years since Bing has made changes to its guidelines which date back as far as 2012.
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