Getting to Know the Basics of Cumulative Layout Shift Cumulative Layout Shift or CLS is one of the factors for Core Web Vitals (CWV) or performance metrics announced by Google in May 2020 that could impact a website’s performance score. The other two metrics are ‘First Input Delay’ (FID) and ‘Largest Contentful Paint’ (LCP).
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Last May 2020, Google released information on the addition of new search ranking factors focused on further improving user experience. The three metrics, namely, Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS), are known collectively as the Core Web Vitals (CWV). The CWV score of a webpage is based on each user’s experience and has…
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How to Add Your Business to Google Maps Google Maps has become an invaluable tool for businesses to reach current and potential customers in the last couple of years. Learning how to put your business on Google Maps is a simple and free way of increasing your marketing reach and building customer trust. Adding your business can boost your local…
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The structure, layout and content of Google’s results page change depending on the search query. Google determines the features that best present information to the user based on the type of query and the information generated. It’s difficult to put an exact number on the SERP features Google employs because they’re continuously updated, and only specific keywords and results can…
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Facebook Advertising Guidelines – What You Need to Know Facebook advertising is one of the most cost-effective ways to advertise your business online. With over 2.7 billion monthly active users, it puts your target market directly within your reach. But what are the rules? What can you advertise? How can you make sure your ads perform well? In this guide,…
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In response to the Australian government’s intent to implement a new media code, Google is threatening to make its search engine unavailable in Australia.
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You’ve probably come across the term CRO in the digital marketing world. This is especially common if you run an E-Commerce enterprise, you should consider CRO as a crucial facet of your marketing strategy.
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Of all the marketing trends making an impact right now, I believe marketing automation has the most potential. Marketing automation allows marketers to leverage software to manage, coordinate and automate marketing activity. It handles the more repetitive marketing tasks for you – such as posting to social media or sending emails – according to a pre-determined plan and schedule. But…
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Amire’s Strong CSR Policy At AMIRE, we contribute positively to the global community, making a difference to those less fortunate than us. We firmly believe that the luck we have in living in one of the best cities – and countries – should be shared. We hold the values including community, charity and an environmentally responsible workflow very dearly. You…
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