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Every web address begins with either HTTP or HTTPS. On the surface, the only difference between HTTP and HTTPS is a single letter. That letter, however, symbolises a major distinction that every website owner should know about. So, what is the meaning of HTTP? What’s the meaning of HTTPS? Which is the better choice for my website? We’ll answer all that and more below.…

The latest iOS14 update has been released, and we need to talk about it. There’s one feature in particular that was installed, which will have a major effect on your Facebook ads. We want to help you stay informed, so we’re going to discuss this feature, what it will mean for your ads, and go over a couple of ideas for what…

To optimise the look and function of your website, it’s important that you use all the correct file types and formats. If you plan on incorporating any images into your website, you must know the differences between JPG and PNG. The debate of PNG vs JPG is somewhat outdated as both formats have their own advantages and drawbacks. One is not inherently…

Reducing the overall marketing budget is the dream of every business owner. One of the ways that you can reduce your marketing budget is by targeting people who have already visited your website. If past visitors see your products in the form of an advertisement, they are likely to click on them. This process is called remarketing, and it is…

Getting more customers is the primary objective of any business owner. If the business relies on existing clients only, it won’t survive for long. A regular stream of new clients ensures that the business can replace inactive customers. While there are many ways to acquire new leads, pay-per-click (PPC) is one of the most popular. This article will explain PPC lead generation,…

People send almost 300 billion emails each day. This means that the audience for email marketing is massive. Email marketing has evolved over the last few years, and strategies that produced results four years ago have become obsolete. Nevertheless, marketers still use substantial resources to conduct email marketing. So, how can you wage a successful email marketing campaign? Create Emails…

Businesses are going global and the need to attract customers from multiple countries and languages has grown tremendously. As a result, international SEO has become a key part of the marketing sphere, with businesses using localisation signals such as hreflang tags in an attempt to compete in international markets. Having a poor international SEO strategy can mean that websites may…

YouTube’s default search results are generally pretty good at finding what you’re looking for. However, it can be difficult to find something specific if you wanted to go extra granular. Fortunately for us, YouTube advanced search is possible on the platform.

In this guide, we cover First Input Delay, one of the three main usability criteria from Web Core Vitals that Google measures websites on.