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PPC Lead Generation — Capturing Quality Leads

April 28, 2021

Getting more customers is the primary objective of any business owner. If the business relies on existing clients only, it won’t survive for long. A regular stream of new clients ensures that the business can replace inactive customers. While there are many ways to acquire new leads, pay-per-click (PPC) is one of the most popular. This article will explain PPC lead generation,…

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Direct Email Marketing Strategies

April 26, 2021

People send almost 300 billion emails each day. This means that the audience for email marketing is massive. Email marketing has evolved over the last few years, and strategies that produced results four years ago have become obsolete. Nevertheless, marketers still use substantial resources to conduct email marketing. So, how can you wage a successful email marketing campaign? Create Emails…

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International SEO Best Practices

April 22, 2021

Businesses are going global and the need to attract customers from multiple countries and languages has grown tremendously. As a result, international SEO has become a key part of the marketing sphere, with businesses using localisation signals such as hreflang tags in an attempt to compete in international markets. Having a poor international SEO strategy can mean that websites may…

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Youtube Advanced Search

April 9, 2021

YouTube’s default search results are generally pretty good at finding what you’re looking for. However, it can be difficult to find something specific if you wanted to go extra granular. Fortunately for us, YouTube advanced search is possible on the platform.

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What Is First Input Delay?

March 25, 2021

In this guide, we cover First Input Delay, one of the three main usability criteria from Web Core Vitals that Google measures websites on.

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What Is Cumulative Layout Shift (CLS)

March 19, 2021

Getting to Know the Basics of Cumulative Layout Shift Cumulative Layout Shift or CLS is one of the factors for Core Web Vitals (CWV) or performance metrics announced by Google in May 2020 that could impact a website’s performance score. The other two metrics are ‘First Input Delay’ (FID) and ‘Largest Contentful Paint’ (LCP).

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What Is Largest Contentful Paint (LCP)

March 5, 2021

Last May 2020, Google released information on the addition of new search ranking factors focused on further improving user experience. The three metrics, namely, Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS), are known collectively as the Core Web Vitals (CWV). The CWV score of a webpage is based on each user’s experience and has…

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How to Add Your Business to Google Maps

February 26, 2021

How to Add Your Business to Google Maps Google Maps has become an invaluable tool for businesses to reach current and potential customers in the last couple of years. Learning how to put your business on Google Maps is a simple and free way of increasing your marketing reach and building customer trust. Adding your business can boost your local…

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Guide to Understanding Google SERP Features in 2021

February 19, 2021

The structure, layout and content of Google’s results page change depending on the search query. Google determines the features that best present information to the user based on the type of query and the information generated. It’s difficult to put an exact number on the SERP features Google employs because they’re continuously updated, and only specific keywords and results can…

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Amire

Amire