Viewing category: Blog

Google Business Profile is one of the myriads of useful and convenient free tools from Google. The Google Business Profile tool helps business owners keep an eye on their online presence within Google’s endless collection of utilities. This includes providing help with Google Maps.  A Google Business Profile also offers an amazing impact for any brand that wants to increase…

One of the most difficult things about SEO is link building. This is the one piece of content you can’t create by yourself. And yet, links are one of the most important things in SEO. After all, links to nearby businesses and authorities show that you are real and someone who can be trusted. But links are hard to come…

With everyone working on their online presence, Google’s new local search tools have quickly become one of the essential parts of running a small business in 2022. But what makes a local SEO campaign successful, anyway?  Local SEO is still in its early stages, but it’s growing more competitive and important daily. Even at this early point, local SEO is…

Simply put, local SEO is the practice of optimising your website to increase its traffic, leads, and brand awareness from local searches. Some of the most common things people do to boost their local SEO are getting local keywords, optimising your Google My Business profile, and building your “NAP” citations.  The importance of local SEO Did you know that 46%…

There are loads of different things to consider when setting up a paid Facebook ad. Are you aiming your ad at the right people? Is your image a suitable size? Are you sure you’re running the correct type of ad? It’s easy to get confused by it all. With more than 2.6 billion people using Facebook – or Meta –…

We’re thrilled to announce Amire have been named Champion Marketing Services at the Australian Small Business Champion Gala Dinner and Awards Ceremony held on Saturday 19th March 2022 at The Star Sydney, with over 1,000 guests in attendance. Recognised as the ‘Oscars’ for small business, the Australian Small Business Champion Awards is the only national recognition program for Australian small businesses. The program aims to…

These days, more and more businesses invest an increasing amount of time in optimizing their SEO and boosting their lead generation. It’s not hard to see why – both of these tools work wonders for business. When you combine them, however, their cumulative effect is even greater.  So, if you’re a marketer who wants to see your business succeed, what…

With its unrivalled customisation, a plethora of features, and great targeting options, Google Ads make a brilliant option for generating sales and leads. However, the things that led to the tool’s success also happen to be the things that may limit your ROI. As with many default software settings, Google’s default campaign settings can generally turn out to be an…

As the most cost-effective and lucrative way to reach your customers, good SEO is imperative for business. Now, as even the most staunchly offline businesses find themselves coming online, the need to get to grips with SEO is more urgent than ever. So, why is SEO important for your business? Let’s explore these advantages: Because organic search is usually the…