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Introduction “What is NAP?” This is one of the most common questions we get asked as SEO experts. NAP simply stands for name, address, and phone number. When it comes to local SEO, NAP data can be a big deal—and if you’re not using it correctly on your website, then you might be missing out on new clients or even…

Introduction Link building is a cornerstone of any SEO campaign. It’s the process of acquiring links from other websites, which helps boost your site’s SEO rankings in Google and other search engines. Links are still one of the most important ranking factors for search engines in 2022—they can help you rank higher in SERPs (search engine results pages) and drive…

Introduction Social media is a useful tool for many businesses, but to be effective, you need to keep up with the latest trends. We know that social media moves fast, which means you’ve got to be faster! Here are some of the most important social media trends that you should be using in 2023: Social Shopping Social shopping is when…

Introduction If you’re an Australian business, you may be aware that the new domain “.au” became available to companies in March of this year. However, from October, anyone can purchase .au domains, regardless of citizenship or residency in Australia. Although this update from the domain space might sound like a good one (and it is), it also comes along with…

If you’ve been looking into online advertising, you’ve heard about programmatic adverts. So what does programmatic advertising do? Does your organisation need it? In this article, we’ll outline some of the advantages of programmatic advertising and how to use it. So, what is programmatic advertising?  What does programmatic advertising mean? First, it refers to using software to buy digital advertising.…

Local businesses need the correct type of web traffic. If your brick-and-mortar business website draws visitors from faraway locations, they will not convert into sales. The good news is that more people are searching for local businesses, so there are probably plenty of potential customers looking for you. Google has found an 80 per cent year-on-year increase in users seeking…

If you intend to sell your products or services internationally, you need to take some steps to optimise your website. This may help you rank from an international SEO perspective and give the search engines a helping hand. What are the best ways to achieve these goals? Tailoring Your Approach If you cater to website visitors from a foreign country…

Ask yourself this question: How often do you buy something online without seeking out the reviews first? If you’re like most people, you want to read the opinions of your peers so you can make an informed decision and decide whether to buy the product or service. And as this is so important in your purchase journey, you should certainly…