Introduction Have you ever encountered an HTTP 500 Internal Server Error while browsing the web? If you have, you know how frustrating it can be. This error can be caused by a variety of issues on the server-side of things, and it can be difficult to pinpoint the exact cause. In this blog post, we’ll take a look at what…
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Introduction Conversion Rate Optimisation (CRO) is the process of improving your website’s ability to convert visitors into customers. It’s more than just changing your call-to-action and loading more ads onto your site, it involves analysing and adjusting every aspect of how your website works to create a better experience for users. The ultimate goal of CRO is simple: make each…
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Introduction Social media has become an important tool for businesses to market their products and services. This is because social media sites provide a way for companies to reach out to customers and potential customers. However, the effectiveness of any marketing campaign depends on how consistent and persistent you are in your efforts. If you want your social media marketing…
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Introduction Social media is one of the best ways to connect with your audience and build your brand. Social networks like Facebook, Twitter or Instagram are where people go to find out about new products and services, so it’s important for businesses to have a presence there. But creating an effective social media marketing campaign requires more than just signing…
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The internet is going mobile-centric. Not only is Google trying to return more accurate search results for searchers on mobile, but the search engine now aims to prioritise the ranking of websites that perform best on mobile devices, too. And now, on top of this, Google wants all sites on the web to have mobile-first indexing, too. What does this…
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If you’ve used Google through the years, you’ve probably noticed a few changes now and then. A new logo, different layouts. And now, Google Knowledge Panels! What are they? What do they do? Why does your business need it, and how do you get one? Let’s take a look: What is a Google Knowledge Panel? What is a Knowledge Panel?…
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Paid search is a great way to get new customers for your business. It’s an effective tool for driving traffic to your website and increasing conversions. Paid search advertising is fast-paced and dynamic. That means there’s always something new to learn regarding your campaigns and how they’re performing. Programmatic advertising can help make sure your paid search ads are more…
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Conventional wisdom says that social media engagement is all about posting content and getting likes, but it’s so much more than that. If you want to get the most out of your social media efforts, you need to take a more holistic approach. Here are five ways to increase your engagement with your audience: What is Engagement? Before we get…
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Social media marketing is a form of digital marketing that involves using social networks to market products and services. It’s one of the most affordable and accessible ways to reach potential customers. Social media has been proven to be effective again and again for companies when used correctly, so it’s no surprise that many rely on it as their primary…
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