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Creating a website heatmap is essential to understand user behaviour and optimise your website. In this blog post, we will guide you through creating a website heatmap, from choosing the right tool to analysing the data and making informed decisions for improving your website’s user experience. So, if you’ve ever wondered what is a heatmap and how do heatmaps work,…

TikTok has quickly become one of the most popular social media platforms, with over 800 million active users worldwide. With its short-form videos and creative features, TikTok offers a unique opportunity for businesses to reach a younger and highly engaged audience. This blog post will explore TikTok marketing tips and strategies to help enterprises leverage the platform to increase brand…

eCommerce SEO is a critical aspect of online business that helps improve the visibility and ranking of your online store. As an online business owner, you must ensure that your website is optimised for search engines to drive organic traffic and increase sales. In this article, we will discuss some of the best practices for eCommerce SEO that can help…

Marketing is an ever-evolving field, and staying up-to-date with the latest trends is crucial for success. This article will explore the top 8 marketing trends to watch in the coming year. These trends can potentially shape how businesses connect with their target audience and drive growth. Personalisation Hyper-personalisation is one of the top marketing trends to watch in 2023. With…

In today’s digital age, having a strong online presence is crucial for businesses to succeed. One of the key factors in improving your online visibility is search engine optimisation (SEO). By optimising your website, you can increase your chances of ranking higher in search engine results pages (SERPs) and attract more organic traffic. To help you achieve this, we have…

Social media has become essential for businesses to connect with their audiences and promote their brands. With billions of people using social media platforms, it’s no wonder businesses are investing more and more in their social media strategy. How do you know if your social media marketing efforts are paying off? That’s where social media marketing analytics comes in. Social…

In today’s world, social media marketing is essential for businesses and individuals to connect with their audience and grow their online presence. However, with billions of users worldwide, creating engaging social media advertising that stands out from the crowd can be challenging. But fear not – we’ve got some simple tips and tricks to help you create engaging social media…

Bounce rate is a key metric for measuring how effectively your website can retain visitors. Bounce rate refers to the percentage of users who leave a website after viewing only a single page, like the home page, without interacting with any other pages or content. A high bounce rate can indicate that visitors need help finding what they are looking…

Digital PR has become a powerful tool for businesses that want to improve their online presence. It involves using digital channels to create brand awareness, generate buzz and earn links from websites with strong domain authority. Search engines constantly evolve, which means search engine optimisation (SEO) has become more complex and multifaceted. The old tactics from years ago simply don’t…