When it comes to your conversion rate optimisation, we all hear the same tips over and over. If you’re serious about your conversion rate optimisation, you’ve likely already tested everything from button colours through to the field number in your contact forms, following those same old tried and tested tips.
But there is a problem with only following common strategies: everyone’s doing it! Your goal is to go above and beyond the status quo and to get that competitive edge. Let’s take a look at some uncommon strategies for doing just that.
Strategy One – Test Multiple Step Contact Forms
- Looking at a form can be overwhelming, especially if there are multiple steps. To combat this, consider adding a progress bar to the top, so users know exactly where they are at every stage. This way, the actions are also broken down into more manageable chunks. The first step could be asking for your customer’s email address. The next step would be to ask for the zip code, and the third step is asking for favourite deals or products. This format makes it seem like your customers have less work to do, and eliminates frustration.
Strategy Two – Utilise Heat Maps
- You can set up either a mouse tracking tool or a heat map on your website’s landing pages. This will give you a good idea of where people’s eyes are going when they land on your page, and you can adapt your layout accordingly. It may surprise you to see that very few people are looking at the button you took so much time to optimise. Use this data to test different layouts, and move things around to maximise your conversions.
Strategy Three – Line Up Incoming Keywords with CTAs
- You want to target the correct keywords. If people search for “cash conversion rates” and they end up on your “conversion rate optimisation” page, they’ll exit quickly. You can avoid this by making sure your keywords support your page’s content. The Google Keyword Tool allows you to put in the keywords you want to optimise for, and see which related phrases people search for. Setting up supporting keywords at the start of your funnel ensures that potential customers find you on purpose instead of not interested parties.
These three simple conversion rate utilisation strategies can help you maximise your conversion potential. Every website is different, and this means that what works well for another may not work well for your own. Experiment with these three strategies and see which one brings about the most conversions, and, of course, discover which one brings you the most customers.
