Introduction
Social media is a useful tool for many businesses, but to be effective, you need to keep up with the latest trends. We know that social media moves fast, which means you’ve got to be faster! Here are some of the most important social media trends that you should be using in 2023:
Social Shopping
Social shopping is when you can buy products directly from social media platforms like Facebook, Instagram and Pinterest. This trend is growing quickly and is gaining traction throughout all age groups. Social shopping makes it easy for brands to reach large audiences at a low cost, making it an effective way to build brand awareness.
In order to succeed in this space, it’s important that you know who your target market is and have a clear understanding of who they are and what they’re interested in buying (or not buying). It’s also crucial that your campaigns are personalised so that people feel like they’re getting something valuable when they click on them—whether it’s a discount code or free shipping—it’s important that they understand why the offer was made specifically for them instead of just being another generic ad or post on their feed.
In 2023 brands are going to continue to work on making life easier for their customer, and social shopping is going to change the world of eCommerce. If you sell goods online, it may be time to start looking at how a social shopping strategy could work for your organisation!
Voice Search
In the past, we all had to type our searches into a search engine (in fact, most of us still are). This can be time-consuming and sometimes not easily accessible on mobile devices. However, in the future, you can say “hello” to voice search! This feature will be more popular than typing as it is faster, easier and more natural.
Voice search is also a great resource for multitasking since you can carry out other tasks while searching for information on Google Home or Alexa. It will also feed into social media, as people now use platforms like Tiktok as a search engine, especially Gen Z users.
This trend highlights how technology has become more personalised in recent years which is why we’ll see even more innovation in this area going forward!
Short Form Video Content
Short form video content is a popular way to learn and share information. Although this technically isn’t a new trend, if you didn’t hop on the bandwagon in 2022, you certainly will have to in 2023… this could be the last chance for brands to see results from sharing authentic and entertaining content.
Short form video content can be used for many different purposes, including:
- To share personal stories with an audience of interested viewers. For example, if you’re an expert in cooking healthy meals at home, you might create videos on how to cook meals under $10 per person each week. These types of videos could help people prepare healthier meals at home while saving money on food costs overall.
- To share information about your company. You can create videos that showcase your products or services, explain how they work, and give examples of their benefits to potential clients. However, it’s important to keep in mind, when sharing short-form video content on TikTok or Instagram Reels, you’ve got to be creative. Standard, corporate-style videos won’t cut it in this world!
Online Communities
Online communities are a group of people who share the same interests, hobbies or ideas. These are formed on social media platforms like Facebook and Instagram but are now becoming a lot more common on video-based platforms.
You can join an online community to connect with other people in your niche like you. You may find them helpful when it comes to networking and working on common goals. For example, if you love to work out, you might find yourself on #FitnessTok on TikTok, or #MovieTok if you’re a huge movie buff.
This is important for brands, as they now need to consider how they can seamlessly contribute to these communities, and how they can create communities of their own. Redbull is an example of a brand that kills it in this area and has created an authentic online community surrounding extreme sports and stunts.
Conclusion
You can use a combination of these trends or try out one or two at first and track the metrics. Adapting your company to these trends will help you stay competitive in the social media landscape.
Social media is constantly evolving and changing, so it is important to stay up-to-date with the latest trends. There are many ways you can adapt your company and stay ahead of the curve—from adopting new platforms and tools that are already popular today, like Facebook Messenger, or by creating new content types like video or audio podcasts.
Make sure to reach out to our social media experts today to help you craft a strategy that is ahead of the game, and will lead you to success for 2023 and beyond.
