If you want to boost your website’s visibility on Google, you might want to consider optimising for Google’s People Also Ask feature. This feature is a great way to get your content in front of more people and drive more traffic to your site. But how do you rank in People Also Ask? Let’s take a look. What is People…
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Demystifying Featured Snippets: A Comprehensive Guide
Featured snippets have become a prominent feature in search engine results pages (SERPs), providing users with quick and concise answers to their queries. Website owners and marketers covet these snippets, as they can significantly increase organic traffic and visibility. However, understanding how to optimise your content for featured snippets can take time and be a daunting task. In this comprehensive…
Read onPeople Also Search For: What is It & Is it Important for SEO?
Want to boost your website’s visibility and drive more traffic? If so, understanding People Also Search For is crucial! People Also Search For is a great way to improve your website’s ranking. In this article, we will discuss what exactly People Also Search For is, its importance for SEO, how to optimise for it, common mistakes to avoid, real-life examples…
Read onHow to Conduct a CRO Audit
Are you looking to improve your website’s performance and boost your conversions? Conducting a Conversion Rate Optimisation (CRO) audit is one great way to accomplish that goal. A CRO audit involves evaluating your website’s user experience, content, conversion funnel, performance metrics and more, all to identify areas for improvement. Let’s dive into the details and learn how to conduct a…
Read onLocal SEO & Schema Markup: A Winning Combination
In today’s digital age, having a strong online presence is crucial for businesses of all sizes. One effective way to improve your visibility in local search results is through local SEO. By optimising your website and online listings for local searches, you can attract more customers in your area. Another powerful tool to enhance your local SEO efforts is schema…
Read on7 Best SEO Monitoring Tools for Your Website
In today’s digital age, having a solid online presence is crucial for the success of any business. One of the key factors in improving your website’s visibility and driving organic traffic is search engine optimisation (SEO). However, monitoring and analysing your website’s SEO performance can be a daunting task without the right tools. In this blog post, we will explore…
Read onNavigating the Challenges of B2B SEO
In the digital age, search engine optimisation (SEO) has become crucial to any business’s online presence. However, when it comes to B2B (business-to-business) SEO, unique challenges need to be addressed. B2B companies often have a more niche target audience and face different competition than B2C (business-to-consumer) companies. In this blog post, we will explore the challenges of B2B SEO and…
Read onHow to Create an XML Sitemap
Creating an XML sitemap is essential in optimising your website for search engines. An XML sitemap is a file that lists all the pages on your website, helping search engines understand the structure and organisation of your content. In this blog post, we will guide you through what is an XML sitemap and how to make a sitemap XML for your…
Read onYouTube Ads Strategy for Beginners
YouTube has become one of the most popular platforms for video content, with millions of users daily. As a result, it has also become a lucrative platform for advertisers to reach their target audience. However, creating an effective YouTube ads strategy can be challenging, especially for beginners. So, in this post, we will explore some essential tips and strategies to…
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