Staying ahead of the curve is important in digital marketing. With the ever-increasing competition for user attention, it’s important to use every tool at your disposal to enhance your Google Ads. One such tool that can significantly elevate your ad campaigns is the use of callout extensions. When used strategically, callout extensions can make your ads more compelling and drive…
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Why Is This Beneficial? Analysing competitor Facebook ads helps business owners understand the tactics their competitors use to attract customers. By identifying successful strategies, you can adjust your own campaigns, optimise your ad creatives, and stay competitive. This process also reveals opportunities to differentiate your brand by offering unique selling points or identifying gaps in competitor messaging. Instructions to Analyse…
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Large brands are always looking for innovative ways to outshine the competition and amplify their online presence. One game-changing strategy that’s rapidly gaining momentum is investing in enterprise SEO services. These specialised services are designed to meet the unique challenges big brands face, delivering advantages that can elevate their online visibility, drive traffic and supercharge their overall success in an…
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In today’s digital landscape, we can’t overstate the significance of keywords. Keyword intelligence forms the foundation of online search and digital marketing strategies, making it important for businesses and content creators. However, understanding the concept of “keyword intelligence” goes beyond simply identifying popular search terms. It delves into the realm of strategic insight, data analysis and consumer behaviour to uncover…
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YouTube has become more than just a platform for video sharing. It’s evolved into a brilliant marketing tool. One feature that can significantly impact engagement is YouTube annotations. When used effectively, annotations can increase viewer interaction and retention, leading to a more successful video campaign. Understanding YouTube Annotations YouTube defines annotations as clickable text overlays on videos that link to…
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Deciding between Facebook and Google ads can be a tough choice for businesses striving to optimise their online advertising strategies. Both platforms offer unique advantages, but understanding which one is right for your business is crucial for maximising your return on investment. We take you through the strengths of Facebook and Google ads and delve into key factors to consider…
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In the dynamic world of digital marketing, Google Auction Analysis stands tall as a pivotal tool for understanding the intricacies of online advertising. As businesses strive to maximise their digital presence, delving into the depths of Google Auction Analysis unveils a world of opportunities, insights and competitive advantage. In this guide, we look at the significance, methodology and benefits of…
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In today’s digital age, advertising on music streaming platforms has become a powerful tool for reaching and engaging with a vast audience. Regarding audio advertising, Spotify stands out as a prime platform for businesses looking to connect with their target demographics. We explore the ins and outs of Spotify advertising, providing you with the essential knowledge to launch successful campaigns…
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Google Gemini Australia, with its unique features and capabilities, has recently emerged as a game-changer in the digital marketing landscape. This latest offering from Google has attracted significant attention, particularly within the SEO community. Understanding the potential implications of Google Gemini Australia on SEO strategies is crucial for businesses and digital marketers aiming to stay ahead in the ever-evolving online…
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AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.
Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.
Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group
I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry. Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.
They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.
It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.
David Jones
Former E-Business Manager
AAMI
Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.
Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.
Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group
As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.
Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.
Michael Laxton
Head of Online & CRM
General Pants
During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.
Peter Davis
Web Experience Manager
Virgin Money
The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.
Dale Cohen
General Manager
BigPond Network | Telstra Digital Media & IPTV – Pay TV
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