Dynamic Search Ads (DSAs) are a powerful tool for marketers, offering a dynamic and adaptive approach to targeting audiences based on their search queries. By leveraging DSAs’ strengths, businesses can enhance their marketing strategies and effectively drive conversions. We explore the fundamentals of dynamic search ads and delve into the best practices for creating impactful campaigns that yield impressive results.…
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Understanding the landscape of digital marketing is essential for any modern business and at the heart of this landscape lies the critical concept of Search Engine Optimisation (SEO). As any savvy digital marketer knows, SEO is vital for driving organic website traffic and enhancing online visibility. But how do we measure the effectiveness of our SEO efforts? The answer lies…
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In today’s competitive digital landscape, running a successful PPC advertising campaign requires strategic planning and execution. By effectively utilising the expertise of an analytics agency, businesses can gain valuable insights and improve the performance of their campaigns. Here are five essential tips for maximising the potential of your PPC advertising efforts through the expertise of an analytics agency. 1. Leveraging…
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In today’s digital age, crafting compelling content is essential for any website or online platform. Understanding the best practices for SEO content writing is crucial to ensuring that your content is not only engaging but also easily discoverable. Adhering to these practices can significantly boost your website’s visibility and allow you to reach your target audience with meaningful and relevant…
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If you’ve ever ventured into the realms of search engine optimisation (SEO), you’ve probably encountered the term “canonical tags.” Canonical tags are pivotal in guiding search engines to the preferred version of web content, making them an indispensable tool for managing duplicate content and enhancing SEO efforts. We delve into the intricacies of canonical tags, their significance in digital marketing…
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When optimising Google Ads for search campaigns, choosing the right keyword match type is crucial for reaching the right audience. Recently, there has been a significant shift, with Google Ads broad match becoming the default option for new search campaigns. This change brings opportunities and challenges for digital marketers looking to maximise the impact of their advertising efforts. The Power…
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eCommerce has become a game-changer in the retail industry. As the number of online shoppers continues to increase, businesses find new ways to reach their target audience. One such way is by using Google Shopping Ads. This advertising platform allows businesses to promote their products to a highly targeted audience of potential customers. We explore how companies can generate more…
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With the increasing number of social media users and brands trying to make their presence felt, and the constantly changing algorithms, competing for organic reach has become more intense. While organic reach has been a crucial metric for brands to gauge their social media performance in the past, people wonder if it’s still a viable metric. We take you through…
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Facebook Ads are one of the most effective ways to reach out to your target audience and promote your business. However, ensuring that your Facebook Ads are performing optimally to achieve your marketing goals is vital. This is where a Facebook Ads Audit comes into play. We discuss what a Facebook Ads Audit is, why it is essential, and how…
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AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.
Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.
Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group
I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry. Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.
They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.
It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.
David Jones
Former E-Business Manager
AAMI
Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.
Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.
Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group
As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.
Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.
Michael Laxton
Head of Online & CRM
General Pants
During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.
Peter Davis
Web Experience Manager
Virgin Money
The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.
Dale Cohen
General Manager
BigPond Network | Telstra Digital Media & IPTV – Pay TV
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