The rumour is out and it’s probably not too surprising. A number of sources are claiming that Google could be set to use mobile user experience as part its’ ranking algorithm. The notion of this isn’t new (we already know that site speed is a ranking factor for mobile) but the resurgance in discussion means it may not be too…
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Latest Industry News
The Demise of Google Authorship
Here’s some news about a recent change in Google that was strongly recommended in recent months. We have been advising clients about the benefits of using Authorship mark-up (a Google experiment over the last three years) for their content. Most recently Google announced that they would be removing author photos from search results as: [one_half] – There wasn’t data to…
Read onGoogle Adds a New Criteria to its’ Ranking Algorithm – Go HTTPS
Right, so here we go again. It’s enough with the animals, the most recent being Pigeon which looked at local search. Google has announced on Webmaster Central Blog that a site served on an HTTPS version will benefit in search results, even if only a little. Much as already been written about this and of course the debate rages on.…
Read onPlaying with Google’s New Answer Box Functionality & the Knowledge Graph
A recent update of Google’s Knowledge Graph will see a sizable shift in how results are displayed. Dr Pete from Moz (who I wrote about in an earlier post) has a really interesting write up on an update to the Knowledge Graph that has gone relatively unnoticed. Have you ever typed something into Google which results in your answer appearing…
Read onInterning at AMIRE, life’s a beach!
Entry level marketing job. Awesome I say and click on the link and start reading the job description: “fun working culture” tick “We work on some big clients” tick “Training and room for growth” tick “2+ years experience…” ….Hold on a second I thought this was an entry level job! After finishing a Bachelor of Commerce majoring in Marketing at…
Read onAMIRE Celebrates 1st Birthday!!
WOW! What a year!!! AMIRE Pty Ltd had its first birthday on March 1st 2014. This time last year we had just moved into our new office exploding with excitement and the trepidation that comes with setting up a new business. We knew it wouldn’t be easy; however we were confident our experience and ambition would see us through our…
Read onSEO? Search Engine WHAT??
Stated by the wise and very talented Amye Saunders, “SEO was never easy…and it still isn’t”. Well she definitely got that right! I realised this to be true when I started off as an intern at AMIRE Strategic Digital Marketing. Stepping into the office on the first day was a daunting feeling. I did not have any previous training or…
Read onAMIRE selected to run Search Marketing training at UTS
We’re excited to announce that AMIRE have been selected to be the lead trainers in Search Marketing at the new Digital Marketing course at UTS (University of Technology Sydney). The Digital Marketing Executive Certificate covers a range of digital disciplines and is aimed at marketing professionals. AMIRE have been chosen by Santoku who will manage this qualification to ensure the…
Read onGoogle Secure Search Increases % of "(not provided)"
Ooooops they did it again! Something that started mildly in October 2011 is reaching a crescendo…… You know that ‘ole chestnut (i.e. corporate motto) from Google “Don’t be evil”? Sssshh, I don’t think anyone is buying that. So what have they done now you say? Well, it all started in 2011 when the illustrious Matt Cutts announced that Google would be…
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