In a recent post we discussed app optimisation and the advancements Google has made in app indexing. Google has made leaps and bounds in indexing deep app content that is otherwise inaccessible to search engines, with the use of the Google App Indexing API. Google now has over 100 billion deep links into thousands of apps which appear in more…
Read onDigital insights from the experts
Latest Industry News
The 3 Ways Nofollow Links Are Valuable
Link building is one of those SEO activities that leave people thinking ‘it’s a thorn in my side’, ‘It’s a pain in my assophagus’ (what a save!). Now link building can be difficult, but the most frustrating part is spending all of your time building links for your site or a client’s site, only to realise a number of them…
Read on5 Things You Need to Know About App Optimisation
Ever heard the phrase ‘there’s an app for that’? The dawn of a new age is upon us people. In this new age there is an app for this, that and everything! Apps have created a shift in user behaviour where users look to apps to satisfy their needs. Apps have also revolutionised businesses allowing them to cater to their…
Read onHow To Increase SEO & SEM Landing Page Conversions
Conversions are like immortality to Lord Voldemort or the Horcruxes to Harry Potter. They are sought after. It’s what every online marketing strategy aims to achieve. Traffic is all well and good, but when it comes to a Dumbledore worthy strategy it’s all about increasing conversions. So here are our tips on how to increase landing page conversions for both…
Read onThe 5 Best & Insightful Google Analytics Reports for SEO
Google Analytics is amazing. Yep. That’s right, the geek in me has finally admitted it! Google Analytics has some of the most interesting and insightful reports that present incredibly useful data, important for dissecting and analysing. We have found the 5 best and most insightful Google Analytics reports for SEO that you should be using, like yesterday (insert valley girl…
Read onNew Google Search Console Warnings for Indexing & Ranking
Late last year Google had written that blocking CSS and JavaScript through your sites robots.txt file could result in reduced indexation and rankings. Specifically: To help Google fully understand your site’s contents, allow all of your site’s assets, such as CSS and JavaScript files, to be crawled. The Google indexing system renders webpages using the HTML of a page as…
Read onAMIRE Wins Mission Australia Account
AMIRE has been appointed as the SEO partner for Mission Australia, supporting the well-loved Australian community services organisation to deliver crucial services to Australians in need. (Refer to press release in Mumbrella). AMIRE will build and implement a comprehensive SEO strategy to bolster Mission Australia’s position as a valuable partner and thought leader in its key service areas with partner…
Read onHow to Get Google Featured Snippets in Search Results
You may have seen that Search Engine Land recently published an article called ‘How to get Featured Snippets for Your Site’. This article delves into the way Google displays answers to numerous search queries directly in the search results, and how to use this to get featured snippets for your own site. We decided as a little experiment, we would…
Read onGoogle Search Console Cheat Sheet
[one_half][/one_half] [one_half_last] Google Search Console (formerly Webmaster Tools) is a free product from Google. This tool provides insights on site performance, site accessibility, search queries, internal and external link data, broken links, indexation and the ability to apply structured mark-up to pages on a website. There are many items in this tool that can be of benefit to everyone from…
Read on