Did you know that Google has over 200 ranking factors? This can make it seem overwhelming to choose the best ones to optimise your SEO ranking. However, they’re not all equal, and Google does prioritise some ranking factors over others. The key to doing well with SEO rankings is knowing which ones to focus on, and which ones to pay less…
Read onDigital insights from the experts
Latest Industry News
Local SEO Tips to Take Your Business to the Next Level
As you grow your business, you realise your customers are everywhere, and you want to capitalise on this as much as possible, especially your local customers. This is where the science of Local SEO comes in. At its core, Local SEO is making your business rank high in any local search results people perform to draw them to your business. There are…
Read onSEO’s Latest Angle: Leverage User Intent to Lure Customers
With every year, search engines grow in their ability to respond to users’ searches. The latest development on that front has given search engines an ability to recognise the intent behind a user’s search. Google, of course, is at the forefront of that development. As Search Engine Journal’s Chris Giarratana puts it, “Google has evolved in rewarding content that is valuable and…
Read onHarnessing the Power of Social Media to Market Your Brand
Facebook, Instagram, LinkedIn, Pinterest, and Twitter; all of these social media platforms are valuable tools you can utilise to engage your customers and market your brand. Engaging your audience isn’t an easy or a quick process, but the benefits more than outweigh the work. There are some strategies you can use to help move the engagement process along quicker. Start…
Read onPaid Search, AdWords and Their Business Importance
One of the main components to a successful online presence is an inbound marketing strategy that works. As more customers are going online to read product reviews, find information, and eventually purchase the product, it is more important than it has ever been for your business to be easy to find online. If you have no exposure or poor exposure,…
Read on4 Benefits of Social Media for Marketers
The past few months have been huge for social media marketers. Each platform has seen upgrades that have created opportunity, the potential for huge growth, and an added complexity. Facebook added a live video feature, Twitter users are having an easier time fitting their message into the 140 character space, Pinterest added promotional video options, and Snapchat has new collaboration…
Read onDonald Trump Accuses Google of Conspiracy with Hillary Clinton
In an interesting turn of events, the republican candidate Donald Trump has accused Google of a conspiracy to rig search results. Yes, you read that correctly. He is under the impression that Google is burying any bad press related to the Democratic candidate Hillary Clinton. If you just raised your eyebrows, put them down….and the other one. This news should…
Read onIs RankBrain Having Any Impact on Search Results?
Back in October 2015, Google announced a new ranking algorithm called RankBrain. Basically (very basically), Google is using an AI system to interpret millions of queries from which it learns to interpret intent and meaning – learning being the key factor. So, nearly six months on has there been massive changes to what we’re seeing? Stone Temple Consulting have done…
Read onGoogle Now Showing App Performance in Search Results!!!
Who doesn’t love more data?!?!? Google is now adding some extra functionality in the Search Console (formerly Webmaster Tools) for a bit more transparency on how your app fares in the SERPs. Now, once your app is verified in the Search Console, you’ll be able to review app metrics via a “Search Appearance” report. This will allow you to see…
Read on