The past few months have been huge for social media marketers. Each platform has seen upgrades that have created opportunity, the potential for huge growth, and an added complexity. Facebook added a live video feature, Twitter users are having an easier time fitting their message into the 140 character space, Pinterest added promotional video options, and Snapchat has new collaboration…
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In an interesting turn of events, the republican candidate Donald Trump has accused Google of a conspiracy to rig search results. Yes, you read that correctly. He is under the impression that Google is burying any bad press related to the Democratic candidate Hillary Clinton. If you just raised your eyebrows, put them down….and the other one. This news should…
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Back in October 2015, Google announced a new ranking algorithm called RankBrain. Basically (very basically), Google is using an AI system to interpret millions of queries from which it learns to interpret intent and meaning – learning being the key factor. So, nearly six months on has there been massive changes to what we’re seeing? Stone Temple Consulting have done…
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Who doesn’t love more data?!?!? Google is now adding some extra functionality in the Search Console (formerly Webmaster Tools) for a bit more transparency on how your app fares in the SERPs. Now, once your app is verified in the Search Console, you’ll be able to review app metrics via a “Search Appearance” report. This will allow you to see…
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In a recent post we discussed app optimisation and the advancements Google has made in app indexing. Google has made leaps and bounds in indexing deep app content that is otherwise inaccessible to search engines, with the use of the Google App Indexing API. Google now has over 100 billion deep links into thousands of apps which appear in more…
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Link building is one of those SEO activities that leave people thinking ‘it’s a thorn in my side’, ‘It’s a pain in my assophagus’ (what a save!). Now link building can be difficult, but the most frustrating part is spending all of your time building links for your site or a client’s site, only to realise a number of them…
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Ever heard the phrase ‘there’s an app for that’? The dawn of a new age is upon us people. In this new age there is an app for this, that and everything! Apps have created a shift in user behaviour where users look to apps to satisfy their needs. Apps have also revolutionised businesses allowing them to cater to their…
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Conversions are like immortality to Lord Voldemort or the Horcruxes to Harry Potter. They are sought after. It’s what every online marketing strategy aims to achieve. Traffic is all well and good, but when it comes to a Dumbledore worthy strategy it’s all about increasing conversions. So here are our tips on how to increase landing page conversions for both…
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Google Analytics is amazing. Yep. That’s right, the geek in me has finally admitted it! Google Analytics has some of the most interesting and insightful reports that present incredibly useful data, important for dissecting and analysing. We have found the 5 best and most insightful Google Analytics reports for SEO that you should be using, like yesterday (insert valley girl…
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AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.
Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.
Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group
I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry. Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.
They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.
It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.
David Jones
Former E-Business Manager
AAMI
Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.
Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.
Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group
As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.
Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.
Michael Laxton
Head of Online & CRM
General Pants
During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.
Peter Davis
Web Experience Manager
Virgin Money
The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.
Dale Cohen
General Manager
BigPond Network | Telstra Digital Media & IPTV – Pay TV
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