SEO, or Search Engine Optimisation, is an invaluable tool when it comes to internet marketing. SEO is the process of optimising your website’s content and making it easier for your customers to find on the various SERPs or search engine results pages. There are dozens of strategies and routes you can take, and this can be overwhelming for someone just…
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2017 has already been a big year for Google in regards to its algorithm updates. All the changes left businesses scrambling to keep up. The first big update Google’s staff jokingly called “Fred,” and the name stuck. This update came in March 2017, and saw some websites with 90% of their keywords dropping significantly in search ranking importance. You want your website to survive…
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As Google and other major search engines are turning their focus to mobile-friendly search, it only makes sense that mobile apps are gaining popularity with business and website owners. App Store Optimisation (ASO) is becoming an important marketing tool for business owners. Making your app stand out from your competitors can be challenging, but there are several things you can…
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Google was one of the first search engines to place significant importance on link building for SEO optimisation. We know that dozens of factors go into Google’s ranking, but the top three remained a mystery, until now. In a Q&A with Google’s Search Quality Senior Strategist Andrey Lipattsev, he stated that the top three Google ranking factors are content, RankBrain, and links.…
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Did you know that Google has over 200 ranking factors? This can make it seem overwhelming to choose the best ones to optimise your SEO ranking. However, they’re not all equal, and Google does prioritise some ranking factors over others. The key to doing well with SEO rankings is knowing which ones to focus on, and which ones to pay less…
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As you grow your business, you realise your customers are everywhere, and you want to capitalise on this as much as possible, especially your local customers. This is where the science of Local SEO comes in. At its core, Local SEO is making your business rank high in any local search results people perform to draw them to your business. There are…
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With every year, search engines grow in their ability to respond to users’ searches. The latest development on that front has given search engines an ability to recognise the intent behind a user’s search. Google, of course, is at the forefront of that development. As Search Engine Journal’s Chris Giarratana puts it, “Google has evolved in rewarding content that is valuable and…
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Facebook, Instagram, LinkedIn, Pinterest, and Twitter; all of these social media platforms are valuable tools you can utilise to engage your customers and market your brand. Engaging your audience isn’t an easy or a quick process, but the benefits more than outweigh the work. There are some strategies you can use to help move the engagement process along quicker. Start…
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One of the main components to a successful online presence is an inbound marketing strategy that works. As more customers are going online to read product reviews, find information, and eventually purchase the product, it is more important than it has ever been for your business to be easy to find online. If you have no exposure or poor exposure,…
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AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.
Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.
Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group
I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry. Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.
They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.
It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.
David Jones
Former E-Business Manager
AAMI
Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.
Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.
Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group
As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.
Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.
Michael Laxton
Head of Online & CRM
General Pants
During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.
Peter Davis
Web Experience Manager
Virgin Money
The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.
Dale Cohen
General Manager
BigPond Network | Telstra Digital Media & IPTV – Pay TV
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