The exponential progression of technology over the past 20 years has changed the way we work and live. Tech devices are more often than not viewed in a positive light, as they simply make our lives easier. But is the amount of time we spend on these devices having an effect on other aspects of our lives? Real Insurance has…
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Three Top Tips for Increasing Your Local SEO Visibility
Local SEO is fiercely competitive but there are a few ways you can increase your business’s visibility on the local level with Google searches. This can drive more traffic to your site and result in more sales and brand recognition to boost your business year-round. 1. Put an Emphasis on User-Generated Reviews Peer-to-peer reviews are a powerful tool to have…
Read onMobile-First Indexing is Here
Google announced at the end of March 2018 that they would begin migrating sites that follow the best practices for mobile-first indexing. A month later SEOs and webmaster are now starting to receive notifications via the Google Search Console that their sites are being enabled for mobile-first indexing. So Why Has Google Decided to Change the Way Websites are Indexed?…
Read onChanges to Analytics Data Retention
A lot of us have been receiving emails from Google, specifically relating to changes to data retention in Analytics. They have made these changes to deal with new data protection laws required by the GDPR. The laws apply to the European Economic Area (EEA), however the notice does recommend action if you reside outside of the EU. “Today we introduced…
Read onFour Important SEO Trends for 2018
We’re well into 2018 and SEO is more important than ever. As website owners continue to compete for Google’s top spots, trends will become more prominent. The key to staying ahead of your competition is staying ahead of the latest trends, and we have the four most important ones below. 1. Voice Search Will Increase As more people use their…
Read on4 Tips For Optimising Your Local Business Profiles
The proliferation of Australian local business directory sites is undeniable, and their role in local SEO is quite important. There are many local business portals that allow you to add a listing for your own or a client’s business. You are provided with a location based listing with a link back to your website. Score! But there is a problem.…
Read onBoost Your Conversion Rates: Tips for Conversion Rate Optimisation
Ideally, your website gives your business conversion so you can make a profit. However, this doesn’t always happen and you don’t understand why. Even if you spend hours creating an excellent website that does give you traffic, it may not lead to any conversions. Don’t worry, you’re not alone in this. Many website owners don’t understand conversion rate optimisation or…
Read onRacing Past Your Competition with the Mobile Page Speed Update Coming in July 2018
You may or may not have heard of Google’s speed update for mobile devices that is slated to go live in July of this year. The last thing you want is to get left in the dust so if you’re not up to speed, this is for you. A Brief History of Google’s Speed Update for Mobile Since 2010, Google…
Read onDefining Your AdWords Quality Score and How to Improve It
One of the keys to getting a high ranking in Google’s search pages is your AdWords quality score. But, if you’re not sure what this is, how can you improve it? If you’re unclear about Google AdWords, read on. Defining Your AdWords Quality Score To put it simply, your AdWords Quality Score is the rating or score that Google gives…
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