The proliferation of Australian local business directory sites is undeniable, and their role in local SEO is quite important. There are many local business portals that allow you to add a listing for your own or a client’s business. You are provided with a location based listing with a link back to your website. Score! But there is a problem.…
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Ideally, your website gives your business conversion so you can make a profit. However, this doesn’t always happen and you don’t understand why. Even if you spend hours creating an excellent website that does give you traffic, it may not lead to any conversions. Don’t worry, you’re not alone in this. Many website owners don’t understand conversion rate optimisation or…
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You may or may not have heard of Google’s speed update for mobile devices that is slated to go live in July of this year. The last thing you want is to get left in the dust so if you’re not up to speed, this is for you. A Brief History of Google’s Speed Update for Mobile Since 2010, Google…
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One of the keys to getting a high ranking in Google’s search pages is your AdWords quality score. But, if you’re not sure what this is, how can you improve it? If you’re unclear about Google AdWords, read on. Defining Your AdWords Quality Score To put it simply, your AdWords Quality Score is the rating or score that Google gives…
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It’s machine learning – the most widely used form of artificial intelligence in search right now – that has driven the brilliance of Google’s algorithms. AI, essentially, made the Google algorithms too dynamic to understand, throwing the SEO industry upside down a few years ago. No longer could SEO experts come up with formulaic solutions to ranking well in search…
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An upcoming Google update, the Mobile-First Index, means that Google will now look at your mobile website first and consider it’s ranking points or signals. It will use your desktop version as a secondary option if there is no mobile site to rank. If you’ve been slow to make your website mobile-friendly, here are four things you can to do to optimise…
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You’ve done it, you have an awesome website with high daily traffic levels, but what are you still missing? If you’ve forgotten about your conversion rate, you’re missing out on something significant. Your conversion rate is how many people come to your site and perform a desired action, like buying something if you’re selling a product. You can optimise your conversion…
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On average, Google processes well over 40,000 different searches per second, and this adds up to over 3.5 billion searches every single day. However, Google has evolved into so much more than just a leading search engine. It now offers hundreds of tools to help you enhance your website, and you should take advantage of them. 1. Google My Business Formerly known…
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YouTube has a very long reach, and several celebrities, artists, and comedians perfectly demonstrated YouTube’s marketing power by having their careers launched by using YouTube to establish their fan base. Small businesses and websites can quickly expand their reach by harnessing video marketing and the benefits that come with using YouTube as a platform. Expanding Your Presence A creative YouTube video that…
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AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.
Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.
Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group
I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry. Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.
They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.
It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.
David Jones
Former E-Business Manager
AAMI
Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.
Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.
Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group
As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.
Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.
Michael Laxton
Head of Online & CRM
General Pants
During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.
Peter Davis
Web Experience Manager
Virgin Money
The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.
Dale Cohen
General Manager
BigPond Network | Telstra Digital Media & IPTV – Pay TV
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