The Irish Australian Chamber of Commerce awards is an annual event to celebrate the ongoing contribution to business success that Irish Australia brings. As a company with an Irish background, it was very exciting for us to be nominated for not one, but two awards! Amire was nominated for the SME of the year and for the people’s choice award.…
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Common Analytics Mistakes E-commerce Platforms Make
Google Analytics can be a powerful tool that provides impactful data to e-commerce merchants if they use it correctly. However, installing it incorrectly can produce inaccurate reports, and this can lead to wrong actions. We’ll address common mistakes make e-commerce merchants make when installing Google Analytics and using the data. Missing Tags – Having duplicate tags, incorrect tags or incorrect placement…
Read onThree Uncommon Conversion Rate Optimisation Strategies
When it comes to your conversion rate optimisation, we all hear the same tips over and over. If you’re serious about your conversion rate optimisation, you’ve likely already tested everything from button colours through to the field number in your contact forms, following those same old tried and tested tips. But there is a problem with only following common strategies: everyone’s…
Read onGoogle My Business Introduces New Features and Tools
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Read onFour Ways Voice Search is Changing SEO in 2019
In June 2017, smart speakers became available to residents of Australia. By December 2018, just over 30% of Australian households used voice search through these devices or their smartphone. As of June 2019, this number jumped to 57%, and it’s still rising. What does this mean for SEO? How will you have to adjust your strategy to account for voice search? Read on…
Read onFive Expert Tips for App Store Optimisation
There are so many things to consider when you first start optimising your app in the app store that it’s very easy to get overwhelmed. Don’t worry! We’ve picked out the biggest things to concentrate on when it comes to app store optimisation, so that you can boost your app’s visibility and get the most out of your marketing strategy.…
Read on2019 Ad Campaigns for LinkedIn
As a marketer, you should set goals for every campaign you run in LinkedIn and everywhere. At the campaign’s end, you should measure your results to see if you met your set goals or if you fell short. There are several marketing tactics you can use to create a new marketing plan for 2019, and I’ve outlined them below. Sponsored…
Read onUnlocking the Power of the Google Analytics Dashboard
Google Analytics has a ton of depth, and it’s capable of doing just about anything you’d like it to do. There are several critical customisations you can perform in the dashboard that allow you to unlock the potential of this powerful tool, and maximise your chances of boosting your website’s rankings. 1. Connect the Google Search Console to Google Analytics Years ago, Google…
Read onFour Largest Conversion Rate Optimisation Trends for 2019
Since the early 2000s, conversion rate optimisation has undergone numerous changes and evolutions. In 2019, people are starting to focus on CRO more than they ever have before to help them guide customers and prospects through the sales funnel. Going forward, it’s important that you stay on top of 2019’s biggest conversion rate optimisation trends, and we’ve outlined them below.…
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