Digital insights from the experts

The Financial Impact of the COVID-19 During the past month, it has become evident that the COVID-19 outbreak has had a tremendous impact on all Australian businesses. While it is true that some have benefitted from the current situation, the absolute majority finds themselves and their business struggling to stay afloat. The temporary legislation and consequent banning of most aspects…

Did you know that roughly 46% of Google searches have local intent?  So, how do you harness the power of local SEO  for success? We’ll outline several quick ways you can boost your local SEO game and climb in the rankings. 1 – What is Local SEO? Local SEO or Local Search Engine Optimisation is an incredibly efficient way to market…

The new decade is here, and there’s much to analyse as you develop your SEO strategy for 2020 and beyond. This means keeping on top of the latest SEO trends. Failure to do so could mean you lose valuable engagement with the crowd you are trying to reach. To help you start the decade in the right way, we’ve picked out the…

Did you know that messenger apps have 4.7 billion users around the world? Facebook introduced targeted ads into Messenger, and they’re a game-changer for your business. Not only can you use them to interact with potential customers, but you can use them to re-target existing ones. There are three types of targeted ads you can use to encourage people to look at…

The Irish Australian Chamber of Commerce awards is an annual event to celebrate the ongoing contribution to business success that Irish Australia brings. As a company with an Irish background, it was very exciting for us to be nominated for not one, but two awards! Amire was nominated for the SME of the year and for the people’s choice award.…

Google Analytics can be a powerful tool that provides impactful data to e-commerce merchants if they use it correctly. However, installing it incorrectly can produce inaccurate reports, and this can lead to wrong actions. We’ll address common mistakes make e-commerce merchants make when installing Google Analytics and using the data. Missing Tags – Having duplicate tags, incorrect tags or incorrect placement…

When it comes to your conversion rate optimisation, we all hear the same tips over and over. If you’re serious about your conversion rate optimisation, you’ve likely already tested everything from button colours through to the field number in your contact forms, following those same old tried and tested tips. But there is a problem with only following common strategies: everyone’s…

Launched in 2014, Google My Business became a centralised tool for local search. Recently Google My Business announced new tools and features that would enhance business listings further and refine local searches. To start, Google had an event where they shared some of the momenta behind Google My Business. They included data and the fact that Google currently helps, “three…

In June 2017, smart speakers became available to residents of Australia. By December 2018, just over 30% of Australian households used voice search through these devices or their smartphone. As of June 2019, this number jumped to 57%, and it’s still rising. What does this mean for SEO? How will you have to adjust your strategy to account for voice search? Read on…