If you have a blog or a content strategy for your business that isn’t optimised for mobile users, this may cause you to to lose out on potential business leads. The answer? Accelerated Mobile Pages (AMP). But what is AMP, and why should you use it?
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What Is a WebP File? Your Guide to Google’s New Filetype When it comes to innovation and user-friendly designs, Google is definitely at the top of their game. Don’t believe us? Just take a look at their file format, WebP.
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Meet Victoria Hello! I’m Victoria and I started my journey with Amire back in December of 2019, as a summer intern. After three very warm and sunny months of learning and improving my skills, I officially joined the team as a Biddable Media Specialist.
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Most websites these days are heavily focussed on common elements such as improving website rankings, driving traffic and lowering bounce rates. Although these metrics are relevant to a website’s performance, there is one element that is often overlooked by marketers and business owners in the lifecycle of a website: CRO or otherwise known as “Conversion Rate Optimisation”.
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Google Ads is one the most effective ways to drive leads and sales. The purpose of Google is to provide the user with the most intuitive and relevant user experience possible. Trust is pivotal – and part of trusting the results provided is providing the most relevant search results & ads. That’s why the structure of your Google Ads account…
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Since its release in 1998, Google has been the most popular search engine on the planet. There’s wasn’t a worthy competitor until the release of Bing over a decade later in 2009 by the Microsoft Corporation. Though Google remains the most used engine, which is superior in terms of quality and additional features?
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Google is so much more than just a tool for finding webpages. It has several handy functions that will probably surprise you.
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With TikTok’s continuing rise as one of the most downloaded apps in the world, it’s inevitable for the video creation and sharing platform to become a digital marketing hub for different brands.
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Recently, Bing updated it’s webmaster guidelines to include a section that details how they rank your content. It has been a fair number of years since Bing has made changes to its guidelines which date back as far as 2012.
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AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.
Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.
Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group
I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry. Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.
They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.
It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.
David Jones
Former E-Business Manager
AAMI
Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.
Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.
Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group
As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.
Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.
Michael Laxton
Head of Online & CRM
General Pants
During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.
Peter Davis
Web Experience Manager
Virgin Money
The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.
Dale Cohen
General Manager
BigPond Network | Telstra Digital Media & IPTV – Pay TV
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