Digital insights from the experts

Latest Industry News

The Ultimate Guide to Google Auction Analysis

September 24, 2024

In the dynamic world of digital marketing, Google Auction Analysis stands tall as a pivotal tool for understanding the intricacies of online advertising. As businesses strive to maximise their digital presence, delving into the depths of Google Auction Analysis unveils a world of opportunities, insights and competitive advantage. In this guide, we look at the significance, methodology and benefits of…

Read on

Spotify Advertising: How to Get Started

September 17, 2024

In today’s digital age, advertising on music streaming platforms has become a powerful tool for reaching and engaging with a vast audience. Regarding audio advertising, Spotify stands out as a prime platform for businesses looking to connect with their target demographics. We explore the ins and outs of Spotify advertising, providing you with the essential knowledge to launch successful campaigns…

Read on

How Will Google Gemini Australia Impact SEO?

September 10, 2024

Google Gemini Australia, with its unique features and capabilities, has recently emerged as a game-changer in the digital marketing landscape. This latest offering from Google has attracted significant attention, particularly within the SEO community. Understanding the potential implications of Google Gemini Australia on SEO strategies is crucial for businesses and digital marketers aiming to stay ahead in the ever-evolving online…

Read on

Everything You Need to Know About Google’s Search Generative Experience (SGE)

September 3, 2024

In today’s digital age, search is continually evolving, with new technologies and experiences shaping how we access information. One such advancement that has generated buzz in tech circles is the Search Generative Experience (SGE). This innovative search approach promises to revolutionise how users interact with search engines, offering a more intuitive and personalised experience.  What exactly is the Search Generative…

Read on

How to Conduct a Backlink Audit

August 27, 2024

In the ever-evolving landscape of search engine optimisation (SEO), one crucial aspect that can significantly impact a website’s performance is the quality of its backlink profile. Conducting a comprehensive backlink audit is essential in understanding the strengths and weaknesses of a website’s link profile and formulating strategies to enhance its SEO performance. We take you through the intricacies of backlink…

Read on

Creating Dynamic Search Ads That Convert

August 20, 2024

Dynamic Search Ads (DSAs) are a powerful tool for marketers, offering a dynamic and adaptive approach to targeting audiences based on their search queries. By leveraging DSAs’ strengths, businesses can enhance their marketing strategies and effectively drive conversions. We explore the fundamentals of dynamic search ads and delve into the best practices for creating impactful campaigns that yield impressive results.…

Read on

6 SEO KPIs You Should Be Tracking

August 13, 2024

Understanding the landscape of digital marketing is essential for any modern business and at the heart of this landscape lies the critical concept of Search Engine Optimisation (SEO). As any savvy digital marketer knows, SEO is vital for driving organic website traffic and enhancing online visibility. But how do we measure the effectiveness of our SEO efforts? The answer lies…

Read on

5 Tips for Running a Successful PPC Advertising Campaign

August 6, 2024

In today’s competitive digital landscape, running a successful PPC advertising campaign requires strategic planning and execution. By effectively utilising the expertise of an analytics agency, businesses can gain valuable insights and improve the performance of their campaigns. Here are five essential tips for maximising the potential of your PPC advertising efforts through the expertise of an analytics agency. 1. Leveraging…

Read on

Best Practices for SEO Content Writing

July 30, 2024

In today’s digital age, crafting compelling content is essential for any website or online platform. Understanding the best practices for SEO content writing is crucial to ensuring that your content is not only engaging but also easily discoverable. Adhering to these practices can significantly boost your website’s visibility and allow you to reach your target audience with meaningful and relevant…

Read on

Client Testimonials

Telstra Media Group

Telstra Media Group

AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.

Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.

Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group

AAMI

AAMI

I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry.  Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.

They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.

It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.

David Jones
Former E-Business Manager
AAMI

Suncorp Group

Suncorp Group

Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.

Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.

Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group

General Pants

General Pants

As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.

Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.

Michael Laxton
Head of Online & CRM
General Pants

Virgin Money

Virgin Money

During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.

Peter Davis
Web Experience Manager
Virgin Money

Bigpond

Bigpond

The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.

Dale Cohen
General Manager
BigPond Network |  Telstra Digital Media & IPTV – Pay TV

More testimonials

Stay up-to-date

Sign-up to our newsletter so you can stay up-to-date with all the latest news and goodies

Amire

Amire