Digital insights from the experts

With 62 per cent of global users accessing the internet through their smartphones and mobile devices accounting for about half of global internet traffic, the influence of mobile phone technology is too great to ignore. Although this topic has been out for a while now, its always good to remind yourself that Google has placed more and more importance on…

All You Need to Know About the Closure of Google+ It may seem like old news for some, but for others, this might be the first time they are hearing about the closure of Google+ on 2 April last year. If you’ve never used Google+ or didn’t realise it existed with your Google account by default, here’s all the information…

How to Use Google Trends Search engines play a key role in any online marketing strategy. Essentially, if you want your business to grow, it needs to do well in a Google search result. Ranking high on Google will not only increase your brand’s visibility, but it will help drive organic traffic to your website too. In order to increase…

Since the COVID-19 pandemic took hold in early 2020, Google and other leading internet technology giants have been spreading useful information and supporting businesses and the general public during these uncertain times. Google has since gone a step further to help businesses communicate with customers and has rolled out several new features and retrofitted some of the old ones with…

If you have or plan a web presence and want to make sure it is commercially successful, you have to focus on user engagement. You will need to gather as much information as possible so you understand where your users come from, what triggered them to visit, and what they do on your site when they are there – This…

Leveraging Storytelling to Increase Your Conversions Stories have always been a powerful tool for marketers to help entertain, inspire and educate people about a brand. In fact, Arianna Huffington said, “People think in stories, not statistics, and marketers need to be master storytellers.” This drives home the message that storytelling in marketing is an essential and modern technique employed by…

Whether you are an SME, a sole trader or large corporate company, your website is bound to attract traffic. Some of them might be potential customers while others may just be first-time visitors browsing out of curiosity.

  Best Colours to Showcase your Website and Increase Conversions If you’re embarking on a new website design, you’ll know that navigation, search engine optimisation, and photography will all play a part in its success. But did you know that website colours also has a profound effect and can influence the number of conversions? Applying this knowledge to your website…

Google is by far the world’s biggest and most popular internet search engine, used for an astounding 5.6 billion searches every single day. But while we all use Google to ask every question we can think of, things haven’t always been so clear when asking about Google itself. For example, when is Google’s birthday? And why has anyone ever been…