Digital insights from the experts

Google has now confirmed it has completed rolling out its Google core update which began on 3 December 2020. Unlike the incremental updates that take place on a daily basis, core update makes broad changes to ensure that users are finding relevant and authoritative content. These changes can often address expertise, authoritative and trustworthiness (E-A-T) issues of website content. The…

How to Use Google’s Advanced Image Search For over a decade, Google has indexed billions of webpages, not only that but the same goes for images too. The problem is that the world wide web is a noisy place and with so many images being generated on websites today, it can seem difficult to pinpoint an exact type of image.…

YSlow and How to Use It to Boost Site Performance Website page load speeds are hugely important in this day and age. Slowly as time has gone on, Google has placed more emphasis on sending out a clear message that website page loading speeds are a vital part how Google decides to rank a website – especially in the “mobile-first”…

With Google Analytics 4 arriving, Google has embraced the mobile-device age with the latest iteration of Google’s web analytics platform. Its arrival means it is arguably one of the biggest updates in the history of the tool.

With 62 per cent of global users accessing the internet through their smartphones and mobile devices accounting for about half of global internet traffic, the influence of mobile phone technology is too great to ignore. Although this topic has been out for a while now, its always good to remind yourself that Google has placed more and more importance on…

All You Need to Know About the Closure of Google+ It may seem like old news for some, but for others, this might be the first time they are hearing about the closure of Google+ on 2 April last year. If you’ve never used Google+ or didn’t realise it existed with your Google account by default, here’s all the information…

How to Use Google Trends Search engines play a key role in any online marketing strategy. Essentially, if you want your business to grow, it needs to do well in a Google search result. Ranking high on Google will not only increase your brand’s visibility, but it will help drive organic traffic to your website too. In order to increase…

Since the COVID-19 pandemic took hold in early 2020, Google and other leading internet technology giants have been spreading useful information and supporting businesses and the general public during these uncertain times. Google has since gone a step further to help businesses communicate with customers and has rolled out several new features and retrofitted some of the old ones with…

If you have or plan a web presence and want to make sure it is commercially successful, you have to focus on user engagement. You will need to gather as much information as possible so you understand where your users come from, what triggered them to visit, and what they do on your site when they are there – This…