Getting more customers is the primary objective of any business owner. If the business relies on existing clients only, it won’t survive for long. A regular stream of new clients ensures that the business can replace inactive customers. While there are many ways to acquire new leads, pay-per-click (PPC) is one of the most popular. This article will explain PPC lead generation,…
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People send almost 300 billion emails each day. This means that the audience for email marketing is massive. Email marketing has evolved over the last few years, and strategies that produced results four years ago have become obsolete. Nevertheless, marketers still use substantial resources to conduct email marketing. So, how can you wage a successful email marketing campaign? Create Emails…
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Businesses are going global and the need to attract customers from multiple countries and languages has grown tremendously. As a result, international SEO has become a key part of the marketing sphere, with businesses using localisation signals such as hreflang tags in an attempt to compete in international markets. Having a poor international SEO strategy can mean that websites may…
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YouTube’s default search results are generally pretty good at finding what you’re looking for. However, it can be difficult to find something specific if you wanted to go extra granular. Fortunately for us, YouTube advanced search is possible on the platform.
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In this guide, we cover First Input Delay, one of the three main usability criteria from Web Core Vitals that Google measures websites on.
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Getting to Know the Basics of Cumulative Layout Shift Cumulative Layout Shift or CLS is one of the factors for Core Web Vitals (CWV) or performance metrics announced by Google in May 2020 that could impact a website’s performance score. The other two metrics are ‘First Input Delay’ (FID) and ‘Largest Contentful Paint’ (LCP).
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Last May 2020, Google released information on the addition of new search ranking factors focused on further improving user experience. The three metrics, namely, Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS), are known collectively as the Core Web Vitals (CWV). The CWV score of a webpage is based on each user’s experience and has…
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How to Add Your Business to Google Maps Google Maps has become an invaluable tool for businesses to reach current and potential customers in the last couple of years. Learning how to put your business on Google Maps is a simple and free way of increasing your marketing reach and building customer trust. Adding your business can boost your local…
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The structure, layout and content of Google’s results page change depending on the search query. Google determines the features that best present information to the user based on the type of query and the information generated. It’s difficult to put an exact number on the SERP features Google employs because they’re continuously updated, and only specific keywords and results can…
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AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.
Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.
Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group
I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry. Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.
They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.
It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.
David Jones
Former E-Business Manager
AAMI
Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.
Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.
Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group
As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.
Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.
Michael Laxton
Head of Online & CRM
General Pants
During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.
Peter Davis
Web Experience Manager
Virgin Money
The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.
Dale Cohen
General Manager
BigPond Network | Telstra Digital Media & IPTV – Pay TV
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