Don’t you just hate sitting around waiting for a page to load? Whether it’s too many ads, numerous images, or fancy fonts and graphics, pages that take ages to load aren’t worth the wait in 2022. But, when it comes to improving your own page’s speed, it can be difficult to figure out what’s wrong. How do you measure your…
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10 Most Common SEO Mistakes
Search engine optimisation should be the number one source of traffic to your website. Excellent SEO can drive a constant stream of traffic to your site without the need for advertising or paid search. But how do you know if you have got your SEO right, and more importantly, how do you know if you have made an SEO mistake?…
Read onWhat Is a Slug and How Do You Optimise It?
In search engine optimisation, a URL slug is an integral element of the formula for driving traffic to your website. It is a basic part of SEO optimisation, but one that is often forgotten. Google states that an SEO slug contributes significantly to the ranking of your web page. To ensure you have your slug and website SEO fully optimised,…
Read onHow to Increase ROI through SEO
Did you know that you can increase your digital marketing prospects if you contact us today? To get an increased ROI you must implement best practices for SEO. Some of these strategies may already be part of your marketing plan, while others can take your business into new market niches. We offer a range of SEO Services that can improve…
Read onHow to Change Your Domain Name
You’ve decided that your business website could use a different URL, but you want your customers to be able to find you. You may be wondering, ‘can I change my domain name?’ You absolutely can, and in some cases, you should. Good Reasons for Changing Your Domain Name There are plenty of good reasons for changing your domain name. Whether…
Read onWhat Is the Difference Between HTTP and HTTPS?
Every web address begins with either HTTP or HTTPS. On the surface, the only difference between HTTP and HTTPS is a single letter. That letter, however, symbolises a major distinction that every website owner should know about. So, what is the meaning of HTTP? What’s the meaning of HTTPS? Which is the better choice for my website? We’ll answer all that and more below.…
Read onHow Will the iOS14 Update Affect Your Facebook Ads?
The latest iOS14 update has been released, and we need to talk about it. There’s one feature in particular that was installed, which will have a major effect on your Facebook ads. We want to help you stay informed, so we’re going to discuss this feature, what it will mean for your ads, and go over a couple of ideas for what…
Read onPNG vs JPG — Which Is Best for Your Website?
To optimise the look and function of your website, it’s important that you use all the correct file types and formats. If you plan on incorporating any images into your website, you must know the differences between JPG and PNG. The debate of PNG vs JPG is somewhat outdated as both formats have their own advantages and drawbacks. One is not inherently…
Read onWhat Is Remarketing? The Google Remarketing Guide
Reducing the overall marketing budget is the dream of every business owner. One of the ways that you can reduce your marketing budget is by targeting people who have already visited your website. If past visitors see your products in the form of an advertisement, they are likely to click on them. This process is called remarketing, and it is…
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