There are loads of different things to consider when setting up a paid Facebook ad. Are you aiming your ad at the right people? Is your image a suitable size? Are you sure you’re running the correct type of ad? It’s easy to get confused by it all. With more than 2.6 billion people using Facebook – or Meta –…
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We’re thrilled to announce Amire have been named Champion Marketing Services at the Australian Small Business Champion Gala Dinner and Awards Ceremony held on Saturday 19th March 2022 at The Star Sydney, with over 1,000 guests in attendance. Recognised as the ‘Oscars’ for small business, the Australian Small Business Champion Awards is the only national recognition program for Australian small businesses. The program aims to…
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These days, more and more businesses invest an increasing amount of time in optimizing their SEO and boosting their lead generation. It’s not hard to see why – both of these tools work wonders for business. When you combine them, however, their cumulative effect is even greater. So, if you’re a marketer who wants to see your business succeed, what…
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With its unrivalled customisation, a plethora of features, and great targeting options, Google Ads make a brilliant option for generating sales and leads. However, the things that led to the tool’s success also happen to be the things that may limit your ROI. As with many default software settings, Google’s default campaign settings can generally turn out to be an…
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As the most cost-effective and lucrative way to reach your customers, good SEO is imperative for business. Now, as even the most staunchly offline businesses find themselves coming online, the need to get to grips with SEO is more urgent than ever. So, why is SEO important for your business? Let’s explore these advantages: Because organic search is usually the…
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Did you know there are a whopping 200 ranking factors for Google?! What’s more, these are only the ones we know about! It can seem like these ranking factors are constantly updated – you check one day, and your website is at the top of the SERP, while tomorrow, an algorithm update may knock it down to the second page.…
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Content SEO is arguably the most important element of on-page SEO. Content SEO is about optimising and creating your content to rank high in search engine search results. But, excellent content SEO will propel your page to the top. So, what is content SEO? How do you make good content SEO? This article will teach you to make great SEO…
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How do you organise your content? You probably do keyword research and are looking for future titles. But, do you know what content is popular? Which content do your users like best? If you don’t have a good way to keep track of information like this, an SEO audit may work wonders for your content marketing strategy. In addition, a…
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Search engines are constantly changing their search algorithm. This is great news for casual and power searchers alike. However, this constant tweaking can become a headache for copywriters and marketers. So how do you keep up with the rules? Thankfully, some things remain steadfast and dependable in the copywriting world. After all, the primary purpose of SEO is to direct…
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AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.
Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.
Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group
I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry. Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.
They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.
It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.
David Jones
Former E-Business Manager
AAMI
Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.
Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.
Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group
As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.
Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.
Michael Laxton
Head of Online & CRM
General Pants
During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.
Peter Davis
Web Experience Manager
Virgin Money
The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.
Dale Cohen
General Manager
BigPond Network | Telstra Digital Media & IPTV – Pay TV
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