Digital insights from the experts

If you’ve been looking into online advertising, you’ve heard about programmatic adverts. So what does programmatic advertising do? Does your organisation need it? In this article, we’ll outline some of the advantages of programmatic advertising and how to use it. So, what is programmatic advertising?  What does programmatic advertising mean? First, it refers to using software to buy digital advertising.…

Local businesses need the correct type of web traffic. If your brick-and-mortar business website draws visitors from faraway locations, they will not convert into sales. The good news is that more people are searching for local businesses, so there are probably plenty of potential customers looking for you. Google has found an 80 per cent year-on-year increase in users seeking…

If you intend to sell your products or services internationally, you need to take some steps to optimise your website. This may help you rank from an international SEO perspective and give the search engines a helping hand. What are the best ways to achieve these goals? Tailoring Your Approach If you cater to website visitors from a foreign country…

Ask yourself this question: How often do you buy something online without seeking out the reviews first? If you’re like most people, you want to read the opinions of your peers so you can make an informed decision and decide whether to buy the product or service. And as this is so important in your purchase journey, you should certainly…

Google Analytics has long been a part of having a website. It shows you who is coming to your website, when they are visiting, and what pages they view. It can tell when people are buying your products, filling out forms, subscribing to newsletters, and other important information about how your audience interacts with your company online. By using these…

Google Smart Campaigns are a quick, straightforward way to create an ad for your company. It’s easy for business owners to drive revenue to their stores without the hassle of learning all the nuances of pay-per-click (PPC) marketing. Most PPC marketers spend months learning the basics and getting good at ad placement, but with Smart Campaigns, this is no longer…

Link building campaigns are a fantastic way to improve your website’s search engine optimisation (SEO). Strategically placing links around the internet that will lead your audience back to your website draws attention to your site and presents your company as an industry leader. But you can’t just stick a link anywhere you choose. Going about your campaign the right way…

If you want your site to rank for your chosen keywords, you need to consider many on-site and offsite factors. For example, you may take time to perform your keyword research and include primary, secondary and long tail phrases as you seek to reach your target audience. Also, you may add an image or two to your post to break…

Every day it seems we are faced with new changes to technology, both personal and business. Online ads are no exception. Google has now introduced a replacement campaign for their Smart Shopping ad type. Welcome Performance Max Campaigns, but what are they? And how can they help you reach your marketing goals? Let’s take a look. What is a Performance…