Digital insights from the experts

Introduction New to event marketing? Or perhaps you are searching for fresh ways to promote your next event? Whether you are trying to push a webinar, a fair trade market, or a rock and roll concert, we have got some helpful tips and tricks on hand to help you make the process smooth.  Paid search and social media ads are…

Introduction  Social media has come a long way since the first social networking site, Six Degrees, launched in 1997. Back then, social media was a way for people to connect with friends and family online. Fast forward to today, and social media has become an essential tool for businesses to reach and engage with their customers. The Past In the…

Introduction In today’s world, it’s essential to have a mobile-friendly website. With the increasing number of people accessing the internet on their smartphones and tablets, it’s crucial to ensure that your website is optimised for these devices. Not only will this improve the user experience for your visitors, but it will also help improve your search engine rankings. In this…

Introduction Have you ever encountered an HTTP 500 Internal Server Error while browsing the web? If you have, you know how frustrating it can be. This error can be caused by a variety of issues on the server-side of things, and it can be difficult to pinpoint the exact cause. In this blog post, we’ll take a look at what…

Introduction Conversion Rate Optimisation (CRO) is the process of improving your website’s ability to convert visitors into customers. It’s more than just changing your call-to-action and loading more ads onto your site, it involves analysing and adjusting every aspect of how your website works to create a better experience for users. The ultimate goal of CRO is simple: make each…

Introduction Social media has become an important tool for businesses to market their products and services. This is because social media sites provide a way for companies to reach out to customers and potential customers. However, the effectiveness of any marketing campaign depends on how consistent and persistent you are in your efforts. If you want your social media marketing…

Introduction Social media is one of the best ways to connect with your audience and build your brand. Social networks like Facebook, Twitter or Instagram are where people go to find out about new products and services, so it’s important for businesses to have a presence there. But creating an effective social media marketing campaign requires more than just signing…

The internet is going mobile-centric. Not only is Google trying to return more accurate search results for searchers on mobile, but the search engine now aims to prioritise the ranking of websites that perform best on mobile devices, too. And now, on top of this, Google wants all sites on the web to have mobile-first indexing, too. What does this…

If you’ve used Google through the years, you’ve probably noticed a few changes now and then. A new logo, different layouts. And now, Google Knowledge Panels! What are they? What do they do? Why does your business need it, and how do you get one? Let’s take a look: What is a Google Knowledge Panel? What is a Knowledge Panel?…