Bounce rate is a key metric for measuring how effectively your website can retain visitors. Bounce rate refers to the percentage of users who leave a website after viewing only a single page, like the home page, without interacting with any other pages or content. A high bounce rate can indicate that visitors need help finding what they are looking…
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Digital PR has become a powerful tool for businesses that want to improve their online presence. It involves using digital channels to create brand awareness, generate buzz and earn links from websites with strong domain authority. Search engines constantly evolve, which means search engine optimisation (SEO) has become more complex and multifaceted. The old tactics from years ago simply don’t…
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The Domain Authority score is a metric developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). Your site’s DA score is scored on a scale from 1 to 100, with higher scores indicating a better ability to rank. A good Domain Authority (DA) score typically falls between 40 to 60. However, this…
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The digital marketing landscape is constantly in flux. Artificial intelligence (AI) and chat tools like ChatGPT are two ingenuitive technologies set to transform this landscape again. AI technologies enable marketers to create more personalised, engaging, and effective campaigns. Here are some key ways AI and ChatGPT are revolutionising digital marketing: 1. Enhanced Personalisation and Segmentation With AI, you can now…
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User Experience (UX) and Search Engine Optimization (SEO) are crucial aspects of a website’s success. While SEO is the art of improving your website’s overall experience for search engines, UX focuses on users’ experience when visiting your site. Therefore, well-designed UX can impact your SEO performance, increasing organic traffic and allowing better search rankings. How does UX affect your SEO?…
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Introduction An effective advertising campaign starts with a clear understanding of the cost structure of the platform you choose. When it comes to Facebook Ads vs Instagram Ads, there are several key factors that determine the cost of your ads, including audience targeting, ad format, and bidding strategies. In this blog, we’ll take a closer look at these factors and…
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Introduction SEO migration is the process of moving a website from one domain, subdomain, or URL structure to another without losing its search engine rankings and traffic. This can include changing your website’s design, content, or hosting provider, among other things. SEO migration is a critical process for website owners who want to improve their website’s visibility, reach new audiences,…
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Introduction If you’re new to online advertising or looking to improve your campaigns, you’re in the right place. Google Ads is a powerful tool for reaching your target audience and driving conversions, but it’s not always easy to get the results you want. One of the biggest challenges that advertisers face is lowering the cost per acquisition (CPA) to better…
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Introduction In today’s digital age, having a fast and reliable website is crucial for businesses and organisations to attract and retain users. This is where Core Web Vitals come into play. Core Web Vitals are a set of metrics that measure the user experience of a website based on three key factors: loading speed, interactivity, and visual stability. These metrics…
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AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.
Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.
Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group
I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry. Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.
They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.
It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.
David Jones
Former E-Business Manager
AAMI
Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.
Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.
Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group
As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.
Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.
Michael Laxton
Head of Online & CRM
General Pants
During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.
Peter Davis
Web Experience Manager
Virgin Money
The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.
Dale Cohen
General Manager
BigPond Network | Telstra Digital Media & IPTV – Pay TV
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