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What is a Good Click Through Rate?

December 23, 2024

Click-through rate (CTR) is a term that often comes up in digital marketing discussions. It’s a vital measure of how well your online content connects with your audience and drives engagement. But what exactly makes a click-through rate “good”? This question is key for marketers, business owners and content creators seeking to improve their online performance and boost engagement. We’ll…

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A/B Testing: Running a Google Ads Test

December 17, 2024

In the ever-evolving landscape of digital marketing, businesses are constantly vying for potential customers’ attention. With the abundance of options available to consumers, it’s crucial for advertisers to fine-tune their strategies to ensure maximum engagement and conversion. One of the most effective methods to achieve this is through A/B testing – specifically in the realm of Google Ads. By running…

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Google Ads Demand Gen vs. Discovery Ads: Key Differences

December 10, 2024

In the ever-evolving digital marketing landscape, understanding which advertising approach to adopt can make or break a campaign. Among the myriad options available, two popular methods have emerged: demand generation (demand gen) and discovery ads. Each offers unique strengths and serves different purposes in a comprehensive marketing strategy. This article delves into the key differences between demand gen and discovery…

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What Are Heatmaps? How to Use Heatmaps for CRO

December 3, 2024

Understanding user behaviour is crucial for optimising conversions in the ever-evolving digital marketing landscape. One of the most effective tools to achieve this is a heatmap. But what is a heatmap? Simply put, it’s a visual representation of data that illustrates the patterns of user interactions on your website. By effectively harnessing heatmaps, businesses can gain valuable insights that help…

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12 Tips for Running a Successful Performance Max Campaign

November 26, 2024

A Performance Max campaign is a powerful tool that helps advertisers reach customers across multiple channels with a single campaign. It simplifies the process and boosts performance by using Google’s machine-learning capabilities. Whether you’re an experienced marketer or a beginner, mastering this tool can greatly improve your results and add a new level of success to your marketing strategy. Tips…

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How to Build a Great ChatGPT Prompt for Marketing

November 19, 2024

ChatGPT prompts can be a valuable tool for creating engaging content, generating fresh ideas and enhancing communication with your audience. However, using AI in marketing comes with challenges, like maintaining your brand voice and ensuring ethical practices. So, how can you tap into this potential to boost your marketing strategy? We show you how to craft effective ChatGPT prompts that…

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8 Best Google Ads Scripts for Automation

November 12, 2024

Whether you’re an experienced marketer or just starting out, Google Ads scripts can greatly enhance your advertising success. These scripts automate tasks and improve campaign performance, making them essential for businesses looking to optimise their online presence. Understanding how to implement and use these scripts effectively is key to maximising their benefits. What Are Google Ads Scripts? Google Ads scripts…

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How to Grow Your Email List

November 5, 2024

Your email list, a cornerstone in today’s digital landscape, is a treasure trove of potential. With the right strategy, you can transform a mere collection of addresses into a vibrant community of engaged customers. Your audience, the key players in this transformation, will receive your updates and offers. Let’s delve into some practical tactics to grow your email list in…

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Using Google Ads Callout Extensions to Enhance Ads

October 29, 2024

Staying ahead of the curve is important in digital marketing. With the ever-increasing competition for user attention, it’s important to use every tool at your disposal to enhance your Google Ads. One such tool that can significantly elevate your ad campaigns is the use of callout extensions. When used strategically, callout extensions can make your ads more compelling and drive…

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Client Testimonials

Telstra Media Group

Telstra Media Group

AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.

Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.

Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group

AAMI

AAMI

I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry.  Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.

They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.

It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.

David Jones
Former E-Business Manager
AAMI

Suncorp Group

Suncorp Group

Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.

Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.

Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group

General Pants

General Pants

As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.

Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.

Michael Laxton
Head of Online & CRM
General Pants

Virgin Money

Virgin Money

During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.

Peter Davis
Web Experience Manager
Virgin Money

Bigpond

Bigpond

The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.

Dale Cohen
General Manager
BigPond Network |  Telstra Digital Media & IPTV – Pay TV

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