Increase ROI Through SEO

July 13, 2021 | Categorised in: Blog

Did you know that you can increase your digital marketing prospects if you contact us today? To get an increased ROI you must implement best practices for SEO. Some of these strategies may already be part of your marketing plan, while others can take your business into new market niches. We offer a range of SEO Services that can improve your ROI.

Updating Existing Content

Revamping existing content can improve your SEO in many ways. This is because even the best content becomes irrelevant in a few years. Consequently, updating past content as part of your SEO strategy will increase its long-term relevance and make it attractive to internet users. The updated content will also be compatible with trending technologies, such as mobile browsers.

It is not every page that requires updating with new content. Instead, prioritise pages that rank on the first three pages of the search engines. Once you have identified the right pages, you can delete their outdated passages and introduce current information. It will also help if you optimise each of these pages for mobile viewing and add video content.

Developing Useful Content

While the overall purpose of your SEO strategy is to increase your ROI, your content should try to provide some valuable tips and insights to the readers. The best approach is to create content in diverse formats, such as guides, videos, product pages, and blog posts. At the same time, the content should satisfy the needs of your target audience and the requirements of search engines.

Some topics will always be relevant. This is the type of content you should create because it is a long-term source of web traffic. Although you might have one or two time-sensitive blog posts, the bulk of your content should be evergreen.

Working on Local Listings

Clients in a specific location will easily find your business if it appears in the local listings. When you put your business on local listings, you will have to share your website, working hours, and contact details. Such information helps your potential clients to visit your website, call a sales rep, or make a purchase. As a result, the conversion process will be enhanced. If you don’t know how to put your business on local listings, seek help from a local listings tool.

Making Use of Long-tail Keywords

SEO that uses the right keywords is likely to enhance your conversion prospects. If you can pinpoint the search intent of your target audience, you will be able to create content that ranks better on the search engine.

While you can choose keywords with one or two words, it is good to select keywords that have three to six words. These keywords are referred to as long-tail keywords, and they will increase your ROI because competitors less use them.

On the other hand, short-tail keywords may not be so effective because many of your competitors will be using them. This means that you will only target people who are genuinely interested in your products or services. The increased influx of qualified leads will increase your ROI. You can confirm this increase by using an SEO ROI calculator.

Having a User-Friendly Website

Search engines are prioritising websites with mobile-friendly designs. If your website is not optimised for mobile viewing, none of its pages will appear on the first page of search results. This will reduce your visibility and hurt the company’s ROI. Consequently, you should seek the services of a UX/UI designer to revamp your website and make it compatible with search engine rules.

Final Words

You can have a fantastic ROI if you deploy the right SEO strategies. You can elect to use these tips above as you embark on your new journey. Contact us for more information.

Client Testimonials

Telstra Media Group

AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.

Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.

Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group

AAMI

I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry. Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.

They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.

It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.

David Jones
Former E-Business Manager
AAMI

Suncorp Group

Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.

Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.

Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group

General Pants

As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.

Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.

Michael Laxton
Head of Online & CRM
General Pants

Virgin Money

During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.

Peter Davis
Web Experience Manager
Virgin Money

Bigpond

The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.

Dale Cohen
General Manager
BigPond Network | Telstra Digital Media & IPTV – Pay TV

More testimonials

How to Increase ROI through SEO