How to Create Mobile-Friendly Content

January 12, 2023 | Categorised in: Blog

Introduction

In today’s world, it’s essential to have a mobile-friendly website. With the increasing number of people accessing the internet on their smartphones and tablets, it’s crucial to ensure that your website is optimised for these devices. Not only will this improve the user experience for your visitors, but it will also help improve your search engine rankings. In this blog post, we’ll go over some tips on how to create mobile-friendly content.

What is Mobile-Friendly Content?

Mobile-friendly content refers to website content that is optimised for viewing and interacting with on mobile devices, such as smartphones and tablets. This includes content that is easy to read and navigate on a small screen, as well as content that loads quickly and functions well on a mobile device.

Creating mobile-friendly content is important because more and more people are accessing the internet on their mobile devices. If a website is not optimised for mobile, it can be difficult to read and navigate, which can lead to a poor user experience and potentially drive visitors away. On the other hand, a mobile-friendly website will provide a better experience for visitors, which can help to improve engagement and potentially increase conversions.

Tips on How to Create Mobile-Friendly Content

Creating mobile-friendly content is easier said than done, but with the right techniques, doing so is very manageable. Here are our top tips and tricks on how to create mobile-friendly content.

Keep it Simple

One of the most important things to keep in mind when creating mobile-friendly content is to keep it simple. This means avoiding cluttered layouts and using large, easy-to-read fonts. It’s also a good idea to use shorter paragraphs and bullet points to make the content easier to scan.

Use Responsive Design

Responsive design is a website design approach that ensures that your website looks and functions well on all devices, regardless of screen size. This is important because it allows users to easily navigate and interact with your website, regardless of whether they are using a desktop, tablet, or smartphone.

To create a responsive website, you’ll need to use CSS media queries to adjust the layout of your website based on the screen size of the device being used. You can also use responsive design frameworks like Bootstrap to make the process easier.

Optimise Images

Large images can take a long time to load on mobile devices, which can lead to a poor user experience. To ensure that your images load quickly, it’s important to optimise them for the web. This can be done by saving images in a web-friendly format (such as JPEG or PNG) and compressing them to reduce their file size.

You can also use responsive image techniques to ensure that the appropriate size image is displayed on each device. This can be done using the srcset and sizes attributes in the <img> tag. Want to learn more about optimsing images? Check out our guide exploring 6 steps to optimise images for SEO.

Use Mobile-Friendly Calls To Actions

Calls to action (CTAs) are an important part of any website, but they need to be designed with mobile users in mind. Make sure that your CTAs are large enough to be easily tapped on a small screen and that they are placed in a prominent location on the page.

It’s also a good idea to use clear and concise language in your CTAs to ensure that they are easy to understand. For example, instead of using the phrase “click here,” you could use “sign up now” or “learn more.”

Test your Website

After you have created your mobile-friendly website, it’s important to test it to ensure that it is functioning correctly. This can be done using a variety of tools, such as Google’s Mobile-Friendly Test or the Mobile-Friendly Simulator Chrome extension.

These tools will allow you to see how your website looks and functions on different devices, as well as provide recommendations for improvement. It’s important to regularly test your website to ensure that it stays up-to-date and continues to provide a good user experience.

Conclusion

In conclusion, creating mobile-friendly content is essential for any business or organisation with a website. By keeping your content simple, using responsive design, optimising images, using mobile-friendly calls to action, and regularly testing your website, you can ensure that your website is accessible and easy to use on all devices. This will not only improve the user experience for your visitors, but it will also help to improve your search engine optimisation.

Client Testimonials

Telstra Media Group

AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.

Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.

Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group

AAMI

I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry. Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.

They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.

It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.

David Jones
Former E-Business Manager
AAMI

Suncorp Group

Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.

Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.

Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group

General Pants

As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.

Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.

Michael Laxton
Head of Online & CRM
General Pants

Virgin Money

During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.

Peter Davis
Web Experience Manager
Virgin Money

Bigpond

The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.

Dale Cohen
General Manager
BigPond Network | Telstra Digital Media & IPTV – Pay TV

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