Are you ready to take your advertising game to the next level? Google Discovery Ads are a powerful tool to help you reach a wider audience, increase brand awareness and achieve your advertising goals. With visually compelling ads and machine learning algorithms that target your ideal audience, Discovery Ads are a fantastic way to drive business growth.
What’s the point of Google Discovery ads?
Google Discovery Ads allow you to reach a wider audience and increase brand awareness. These ads use eye-catching visuals and engaging copy to capture the attention of your target audience. By crafting compelling advertisements that resonate with your target market, you can drive conversions, increase website traffic, and achieve your advertising goals. With Google Discovery Ads, you can reach audiences across multiple platforms, including YouTube, Gmail and Discover. This ability to reach across platforms makes Google Discovery Ads a powerful tool for driving business growth.
Are Google Discovery ads effective?
Yes. Like Paid Search, Google Discovery Ads can let you reach a wide audience, increase brand awareness, and drive business growth. Though Google Discovery Ads have a high cost per lead, Discovery Ads also have a higher return on ad spending.
Plus, with the ability to reach audiences across multiple Google platforms, including YouTube, Gmail and Discover, Google Discovery Ads are a fantastic tool for achieving your advertising goals!
What’s the difference between Google Discovery and Google ads?
The main difference between Google Discovery Ads and Google Ads is their placement and format. Google Ads are primarily text-based ads that appear at the top or bottom of search engine results pages (SERPs) and on other Google-owned platforms, such as YouTube and Gmail. On the other hand, Google Discovery Ads are visually oriented ads that appear within the Discover feed on the Google mobile app or homepage on mobile devices and other places. Google Discovery Ads use a mix of imagery and copy to engage users, while Google Ads primarily focus on text-based search intent keywords. Additionally, Discovery Ads uses machine learning to target ads to users based on their interests, behaviour, and other signals. In contrast, Google Ads uses targeting options such as demographics, keywords and locations.
Why should I use Google Discovery ads?
There are plenty of reasons why you should consider using Google Discovery Ads as part of your advertising strategy:
- Reach a wider audience: As we discussed, Google Discovery Ads allow you to reach a wider audience across multiple platforms, including YouTube Home, Gmail’s Social and Promotion folders, and the Google Discover app feed, increasing your brand awareness.
- Engage users with visually compelling ads: Discovery Ads uses visually compelling ads to catch users’ eyes, which can drive engagement and increase the chances of conversions.
- Leverage machine learning: Google Discovery Ads use the power of machine learning algorithms to target your ads to users based on their interests, behaviours and other signals, which can help increase the relevancy of your ads and drive better results.
- Increase conversions: By crafting compelling ads that resonate with your target market, you can drive conversions, increase website traffic, and achieve your advertising goals.
- Cost-effective: Google Discovery Ads are cost-effective compared to other advertising options, allowing you to reach a wider audience without breaking the bank.
Overall, Google Discovery Ads can be a powerful tool for driving business growth and achieving your advertising goals by reaching a wider audience, engaging users with visually compelling ads, and leveraging machine learning to drive better results.
How do I make a good Google Discovery ad?
Creating a good Google Discovery Ad requires combining creativity, strategy, and data-driven insights. Here are some tips to help you make a compelling Google Discovery Ad:
- Understand your audience: Before crafting your ad, it’s important to understand your target audience’s needs, interests, and behaviours. This can help you create ads that resonate with your audience and drive better results.
- Use eye-catching visuals: Google Discovery Ads rely heavily on visuals to capture users’ attention. Though Google Discovery Ads blend in with the content around them, you should still use high-quality, eye-catching visuals that are relevant to your product or service.
- Write compelling copy: Besides visuals, your ad’s copy should be clear, concise and persuasive. Use language that speaks to your target market and highlights the benefits of your product or service.
- Leverage Google’s machine learning: Google Discovery Ads use machine learning algorithms to target your ads to users based on their interests, behaviours, and other signals. Make sure to leverage these targeting options to reach your ideal audience.
- Test and optimise: Test different variations once your ad is live to determine what works best for your audience. Make data-driven optimisations to improve your ad’s performance over time.
- Use a clear call-to-action: Your ad should have a clear call-to-action, such as “Sign up now” or “Learn more.” This can help drive conversions and achieve your advertising goals.
Overall, crafting a good Google Discovery Ad requires a mix of creative and strategic thinking and a willingness to test and optimise your ad over time. By understanding your audience, using eye-catching visuals, and leveraging machine learning, you can create ads that resonate with your target market and drive results. Can’t wait to boost your advertising strategy? Contact us today to find out more about Google ads!
