Want to improve the performance of your Google Ads and drive more traffic to your website? We’ll take you through the best Google Ad Extensions that can help you boost your click-through rate and increase your online visibility. From Sitelink extensions to Promotion extensions, we’ve covered you with everything you need to know to create informative and engaging ads that will stand out from the competition. Let’s explore the exciting world of Google Ad Extensions!
Sitelink extensions
Sitelink extensions are Google advertising extensions that allow you to add links to your ad. These links can direct users to specific pages on your website, such as your About Us, Contact Us or Product pages. By providing users with more options, sitelink extensions can help improve the overall user experience and make finding what they’re looking for easier. Additionally, sitelink extensions can help increase the visibility of your ad and improve its click-through rate, as they provide users with more reasons to click on your ad. Overall, sitelink extensions are a powerful tool that can help you improve the performance of your ads and drive more traffic to your website.
Callout extensions
Callout extensions are another type of ad extension that lets you add additional text to your ad. Unlike sitelink extensions, callout extensions don’t include clickable links but provide more space to highlight the key benefits of your product or service. For example, you might use these Google ad extensions to highlight your free shipping policy, 24/7 customer support, or price match guarantee. Callout extensions can help increase the visibility of your ad and improve its click-through rate, as they provide users with more reasons to choose your business over your competitors. Overall, callout extensions are a powerful tool that can help you improve the performance of your ads and drive more traffic to your website.
Structured snippet extensions
Structured snippet extensions are Google ad extensions highlighting specific parts of your product or service. Like Paid Search, structured snippet extensions let you appeal to a wide audience. With structured snippet extensions, you can choose from a list of predefined headers, such as “Styles”, “Types” or “Brands”, and then add a list of values that correspond to each header. For example, if you’re advertising a clothing store, you might use structured snippet extensions to highlight the different styles of clothing you offer, such as “Casual”, “Formal” or “Athletic.”
Structured snippet extensions can help increase the visibility of your ad and improve its click-through rate, as they provide users with more reasons to choose your business over your competitors.
Call extensions
Call extensions are Google ad extensions that let you add a phone number to your ad. With call extensions, users can click on the phone number in your ad to call your business directly from their mobile devices. These Google ad extensions can be suitable for companies that rely on phone calls to generate leads or sales, such as service-based or local businesses. Since these Google ads extensions provide users with another way to engage with your business, call extensions can help you boost your CTR and drive more leads and sales for your business!
Location extensions
Location extensions are one of the Google ad extensions that let you show your business’s address, phone number, and a map marker. A location extension means users can click on the map marker in your ad to get directions to your business or click on your phone number to call your business directly from their mobile device. Location extensions are a powerful tool that can help you improve the performance of your ads, increase your CTR and drive more foot traffic to your physical location.
Price extensions
Price extensions showcase your products or services and their prices in your ad. With price extensions, These Google ad extensions mean you can display up to eight cards that include the name of your product or service, a brief description, and its price. This can be particularly useful for businesses that want to showcase their products or services and prices clearly and concisely. By providing users with information about your products or services and their prices, price extensions can help improve the overall user experience and make it easier for users to decide whether or not to click on your ad.
Promotion extensions
Promotion extensions highlight special offers or promotions in your ad. These Google ad extensions mean you can add details about your promotion, such as the promotion type, the discount amount, and the promotion code. This can be particularly useful for businesses that want to attract new customers or encourage repeat business.
App extensions
App extensions can promote your mobile app in your ad. These Google app extensions mean you can add a link to your app in your ad, which your users can click on to download your app directly from the app store. These Google ad extensions are a great way to boost CTR for businesses with mobile apps that want to drive more downloads and engagement.
Combining these extensions allows you to create highly informative and engaging ads that stand out from the competition. Just test different combinations and monitor your results to see which extensions drive the most clicks and conversions. Contact us today to boost your CTR!
